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ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa
ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa
By: Michael Mike
AfricDeezayn application has been officially launched in West Africa to provide a virtual online space for designers in the subregion to showcase their creativity and talent and interact as a community.
The project, which is a creation of the Economic Community of West African States (ECOWAS), is supported by Japan and the World Intellectual Property Organisation (WIPO).
Speaking at the launch in Abuja on Tuesday, the ECOWAS Commissioner for Economic Affairs and Agriculture, Mrs. Massandje Toure-Litse said AfricDeezayn (a digital tool) will enabled talented designers in West Africa to contribute to the region’s industrial development by stimulating innovation.
Toure-Litse, who was represented by Dr. Anthony Elumelu, said “a design is the intentional creation of solutions with a focus on aesthetics, functionality and user experience. It goes beyond visual appearance to include usability, ergonomics, accessibility and other aspects that influence the way we, as users, interact with a product or service.”
She explained that it can be applied to a range of fields, including graphic design, industrial design, user experience design, user interface design and service design, all with a view to seducing consumers and maintaining their trust.
She noted that AfricDeezayn application developed in collaboration with WIPO and funded by Japan is closely aligned with the vision of ECOWAS to promote technological innovation, job creation and creation of an appropriate environment which will lead to wealth and economic and social progress.
She said the project was in line with ECOWAS Commission’s aims of promoting sustainable and inclusive agricultural, industrial and intellectual productivity, adding that: “This is an opportunity for us to call on the private sector players in our region, particularly those in the Design Community, to take ownership of this tool and use it as a potential vector for innovation and improved productivity.”
On his part, the Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications (DTIDGI), Brands and Designs Sector (BDS), World Intellectual Property Organisation (WIPO), Mr. Marcus Hopperger, said “AfricDeezayn is a bridge between us and the people that are at the core of our institutional efforts. We represent organisations committed to promoting IP as a tool for development and growth. AfricDeezayn opens to us the virtual world of communication, helping our outreach to key stakeholders of the Design ecosystem – designers, small and large businesses, IP practitioners and agents, the academe, women and youth groups – to more effectively address their information needs so that IP rights over designs are protected and the resulting benefits are fully enjoyed by their creators.”
He added that: “They will find in AfricDeezayn an educational hub for learning about design laws, with guides in navigating the process of applying for and registering designs to obtain their protection.
“AfricDeezayn does more than inform. It also shares the stories of many designers, whether young and mature entrepreneurs – their struggles and rewards, their aspirations and journey – these are well-springs of inspiration and motivation for fellow West African artists and design enthusiasts.”
He noted that: “AfricDeezayn is the first platform in West Africa (and most likely the African continent) that is not only dedicated to Designs-related information, it also offers the Design communities in the ECOWAS countries a forum to connect with each other. AfricDeezayn honours the creative spirit of West Africa and its rich cultural heritage – and the men and women forming part of these communities. They deserve a platform through which they can easily get in touch with each other on any design-related issues while being supported in their communication needs.
“Better still, AfricDeezayn allocates space for designers to showcase their creations for optimal online visibility, empowering them to thrive in the competitive world of business and potentially generating commercial possibilities.”
He added that: “As the design communities in West Africa flourish, AfricDeezayn is their get-go tool throughout their creative journey. AfricDeezayn’s strength lies in its ability to enable designers across West Africa and beyond, transcending geographical boundaries. The prevalence of mobile phones in the region and the African continent makes AfricDeezayn a vital resource accessible to all. Recent statistics highlight the remarkable growth of IP activity in West Africa. According to World Intellectual Property Indicators [published by WIPO], the annual growth rates for the number of designs in 2022 were particularly high at the African Regional Intellectual Property Organization (ARIPO) with a growth rate of 49.4% and at the African Intellectual Property Organization (OAPI) with a growth rate of 8.8%. We are confident that progress will continue and that the advent of AfricDeezayn will contribute to the efforts in the region, especially through ECOWAS and its Member States.”
“I encourage everyone to download AfricDeezayn on Google Play and to spread the news. Let us usher in a movement where creativity is celebrated, protected, and empowered, while leveraging available technologies in the process. Today, we are not just launching an app, we are embracing the vast possibilities of virtual communication in mobile form to best serve our design stakeholders,” he said.
Japanese Ambassador to Nigeria, Mr. Matsunaga Kazuyoshi said AfricDeezayn will create great opportunity for development in West Africa, noting that with resources like AfricDeezayn, designers in the ECOWAS region
can achieve great wealth.
He said: “This app isn’t just about information, it’s a catalyst for connection within the global design community.
This innovative platform, the first of its kind, connects designers with
opportunities, funding and businesses, fostering collaboration and a
robust design ecosystem in the ECOWAS region and beyond.”
He added that: “This initiative, born out of the joint efforts of the ECOWAS region
and WIPO, is revolutionising the way intellectual property is understood and used around the world. Its impact extends beyond the region and promises to raise
awareness and practice of design throughout Africa.”
ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa
News
ECOWAS@50: Liberian Students Honoured for Essays on Youth Entrepreneurship and Regional Integration
ECOWAS@50: Liberian Students Honoured for Essays on Youth Entrepreneurship and Regional Integration
By: Michael Mike
Students in Monrovia, Liberia, have been honoured for their contributions to a regional essay competition organised to commemorate the 50th anniversary of the Economic Community of West African States (ECOWAS).
The awards ceremony, organised by the Office of the ECOWAS Resident Representative in Liberia, celebrated outstanding undergraduate essays examining the role of young people in driving development and strengthening regional cooperation across West Africa.
Launched as part of the ECOWAS@50 anniversary activities, the competition invited university and college students to reflect on the theme, “Youth Entrepreneurship as a Catalyst for National Development and Regional Integration.” Organisers said the initiative was designed to stimulate intellectual engagement among young people and encourage them to think critically about their role in shaping the future of the region.
In total, 40 essays were submitted by students from tertiary institutions across Liberia, offering diverse perspectives on how youth-led enterprise could contribute to economic growth, job creation and deeper integration among West African nations.
At the ceremony, Samuel R. Watkins of the University of Liberia emerged as the overall winner, receiving a $1,000 prize for his submission. The second-place award went to Daniel Isaac-Sie Jr. of African Methodist Episcopal University, who received $700. Organisers announced that the two winning essays will also be published in national newspapers with online platforms to broaden public engagement with the ideas presented.
The event attracted a distinguished audience that included ambassadors of ECOWAS member states accredited to Liberia, university presidents, and representatives from the Ministry of Education of Liberia, the Ministry of Youth and Sports of Liberia, and the National Commission on Higher Education of Liberia.
Speaking at the ceremony, Josephine Nkrumah, ECOWAS Resident Representative in Liberia, commended the students for the depth of thought reflected in their essays and encouraged them to continue using writing as a platform for civic engagement and policy influence.
She emphasised that empowering young people to participate actively in national and regional development remains a key priority for ECOWAS, noting that youth voices are essential in shaping policies that drive economic transformation and social progress.
Nkrumah also urged participants who did not win to remain committed to intellectual pursuits, describing the competition as a learning experience that should inspire greater academic and creative efforts in the future.
The competition forms part of broader activities marking 50 years since the establishment of ECOWAS in 1975, as the regional bloc continues to promote economic cooperation, integration and shared prosperity among its member states. Organisers say initiatives that engage young people are critical to sustaining the vision of a more integrated and economically vibrant West Africa.
ECOWAS@50: Liberian Students Honoured for Essays on Youth Entrepreneurship and Regional Integration
Russia Hosts Classical Music Concert in Abuja to Revive Cultural Ties with Nigeria
By: Michael Mike
The Embassy of the Russian Federation in Nigeria has hosted a special classical music concert in Abuja, describing the event as a significant step toward strengthening cultural dialogue and people-to-people relations between Nigeria and Russia.
The event, which drew diplomats, cultural enthusiasts, academics and members of the public, featured performances by three talented young Russian musicians from the Tchaikovsky Moscow State Conservatory, one of Russia’s most prestigious music institutions.
Speaking at the event, the Russian Ambassador to Nigeria, Andrey Podelyshev noted that the concert was organized with the support of the Russkiy Mir Foundation and the Department for Multilateral Humanitarian Cooperation and Cultural Relations of the Ministry of Foreign Affairs of the Russian Federation.
According to him, the concert represents the first cultural event of its kind organized by the Russian Embassy in Nigeria in several years and marks an important effort to revive cultural engagement between the two nations.
“This evening is not simply a concert,” the envoy said. “It is an important step toward strengthening cultural dialogue between the Federal Republic of Nigeria and the Russian Federation. We hope it will mark the beginning of a new tradition that brings our peoples closer through the universal language of music.”
He expressed appreciation to several Nigerian institutions for supporting the initiative, including the National Universities Commission for providing the venue, as well as the Federal Ministry of Art, Culture, Tourism and Creative Economy and the Nigeria Immigration Service for their cooperation.
Special recognition was also given to Abba Music School for its role in coordinating the event and facilitating the participation of the visiting musicians.
The envoy said Russia also hopes to deepen cultural exchange by creating opportunities for Nigerian artists and creative groups to perform in Russia in the future, allowing Russian audiences to experience Nigeria’s rich cultural heritage.
“We look forward to the day when Nigerian creative groups will visit Russia, enabling our audiences to appreciate the depth, diversity and richness of Nigeria’s culture,” he said.
Guests at the concert were treated to a carefully curated repertoire of classical masterpieces drawn from Russian and global musical traditions, showcasing the technical brilliance and artistry of the visiting performers.
The evening also provided an opportunity for cultural interaction among diplomats, academics, students and music lovers, reinforcing the role of arts and culture in fostering international understanding.
The Russian envoy concluded his remarks by congratulating Muslims on the occasion of Eid al-Fitr and thanking guests for attending the event.
Observers noted that the concert reflects a renewed effort by Russia to use cultural diplomacy to deepen engagement with Nigeria, particularly in the areas of education, arts and cultural exchange.
Russia Hosts Classical Music Concert in Abuja to Revive Cultural Ties with Nigeria
Fire destroys 10 shops in Gusau shopping complex
By: Zagazola Makama
A fire outbreak has destroyed ten shops at a shopping complex in Garejin Mai Lena area of Gusau Local Government Area, Zamfara State.
Sources said the incident occurred at about 2:00 a.m. on Thursday, causing extensive property losses valued at millions of naira.
The blaze was brought under control through a joint effort by security operatives and local residents who assisted in putting out the fire.
Authorities confirmed that no lives were lost and no injuries were reported during the incident.
The cause of the fire is currently under investigation as efforts continue to assess the full extent of the damage.
Fire destroys 10 shops in Gusau shopping complex
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