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ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa

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ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa

By: Michael Mike

AfricDeezayn application has been officially launched in West Africa to provide a virtual online space for designers in the subregion to showcase their creativity and talent and interact as a community.

The project, which is a creation of the Economic Community of West African States (ECOWAS), is supported by Japan and the World Intellectual Property Organisation (WIPO).

Speaking at the launch in Abuja on Tuesday, the ECOWAS Commissioner for Economic Affairs and Agriculture, Mrs. Massandje Toure-Litse said AfricDeezayn (a digital tool) will enabled talented designers in West Africa to contribute to the region’s industrial development by stimulating innovation.

Toure-Litse, who was represented by Dr. Anthony Elumelu, said “a design is the intentional creation of solutions with a focus on aesthetics, functionality and user experience. It goes beyond visual appearance to include usability, ergonomics, accessibility and other aspects that influence the way we, as users, interact with a product or service.”

She explained that it can be applied to a range of fields, including graphic design, industrial design, user experience design, user interface design and service design, all with a view to seducing consumers and maintaining their trust.

She noted that AfricDeezayn application developed in collaboration with WIPO and funded by Japan is closely aligned with the vision of ECOWAS to promote technological innovation, job creation and creation of an appropriate environment which will lead to wealth and economic and social progress.

She said the project was in line with ECOWAS Commission’s aims of promoting sustainable and inclusive agricultural, industrial and intellectual productivity, adding that: “This is an opportunity for us to call on the private sector players in our region, particularly those in the Design Community, to take ownership of this tool and use it as a potential vector for innovation and improved productivity.”

On his part, the Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications (DTIDGI), Brands and Designs Sector (BDS), World Intellectual Property Organisation (WIPO), Mr. Marcus Hopperger, said “AfricDeezayn is a bridge between us and the people that are at the core of our institutional efforts. We represent organisations committed to promoting IP as a tool for development and growth. AfricDeezayn opens to us the virtual world of communication, helping our outreach to key stakeholders of the Design ecosystem – designers, small and large businesses, IP practitioners and agents, the academe, women and youth groups – to more effectively address their information needs so that IP rights over designs are protected and the resulting benefits are fully enjoyed by their creators.”

He added that: “They will find in AfricDeezayn an educational hub for learning about design laws, with guides in navigating the process of applying for and registering designs to obtain their protection.

“AfricDeezayn does more than inform. It also shares the stories of many designers, whether young and mature entrepreneurs – their struggles and rewards, their aspirations and journey – these are well-springs of inspiration and motivation for fellow West African artists and design enthusiasts.”

He noted that: “AfricDeezayn is the first platform in West Africa (and most likely the African continent) that is not only dedicated to Designs-related information, it also offers the Design communities in the ECOWAS countries a forum to connect with each other. AfricDeezayn honours the creative spirit of West Africa and its rich cultural heritage – and the men and women forming part of these communities. They deserve a platform through which they can easily get in touch with each other on any design-related issues while being supported in their communication needs.

“Better still, AfricDeezayn allocates space for designers to showcase their creations for optimal online visibility, empowering them to thrive in the competitive world of business and potentially generating commercial possibilities.”

He added that: “As the design communities in West Africa flourish, AfricDeezayn is their get-go tool throughout their creative journey. AfricDeezayn’s strength lies in its ability to enable designers across West Africa and beyond, transcending geographical boundaries. The prevalence of mobile phones in the region and the African continent makes AfricDeezayn a vital resource accessible to all. Recent statistics highlight the remarkable growth of IP activity in West Africa. According to World Intellectual Property Indicators [published by WIPO], the annual growth rates for the number of designs in 2022 were particularly high at the African Regional Intellectual Property Organization (ARIPO) with a growth rate of 49.4% and at the African Intellectual Property Organization (OAPI) with a growth rate of 8.8%. We are confident that progress will continue and that the advent of AfricDeezayn will contribute to the efforts in the region, especially through ECOWAS and its Member States.”

“I encourage everyone to download AfricDeezayn on Google Play and to spread the news. Let us usher in a movement where creativity is celebrated, protected, and empowered, while leveraging available technologies in the process. Today, we are not just launching an app, we are embracing the vast possibilities of virtual communication in mobile form to best serve our design stakeholders,” he said.

Japanese Ambassador to Nigeria, Mr. Matsunaga Kazuyoshi said AfricDeezayn will create great opportunity for development in West Africa, noting that with resources like AfricDeezayn, designers in the ECOWAS region
can achieve great wealth.

He said: “This app isn’t just about information, it’s a catalyst for connection within the global design community.
This innovative platform, the first of its kind, connects designers with
opportunities, funding and businesses, fostering collaboration and a
robust design ecosystem in the ECOWAS region and beyond.”

He added that: “This initiative, born out of the joint efforts of the ECOWAS region
and WIPO, is revolutionising the way intellectual property is understood and used around the world. Its impact extends beyond the region and promises to raise
awareness and practice of design throughout Africa.”

ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa

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Yobe State EXCO Line Up Projects For Commissiong

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Yobe State EXCO Line Up Projects For Commissiong

By: Mamman Mohammed

The Yobe state executive council at its first meeting of the year today lined up some infrastructural projects completed and ready for commissioning.

Addressing the media after the EXCO Meeting, the state Commissioner for Information, Alh. Abdullahi Bego, said “these projects and programmes cut across many sectors, including healthcare, agriculture, education, road construction and Empowerment.

The council resolved to embark on a major modernization initiative to change the face of Damaturu to a befitting state capital in 2025.

The council expressed confidence that many of the ongoing legacy that will be ready for commissioning soon “include the Potiskum Modern Market, Ngalda and Yunusari markets all of which are currently at 90% stages of completion, and the Geidam Modern Market which is now at 75% completion stage, and the Potiskum Truck Transit Park now at 90 percent completion stage”.

The EXCO noted that the four modern SESAME SEEDS processing factories in Machina, Nguru, Potiskum and Damaturu have been completed and ready for inauguration.

Similarly, the phase one of the Fika-Maluri road has been completed while work on the second phase is ongoing. The Kukuri-Chukuriwa-Dawasa is 95% completed, Karasuwa-Galu- Gashu’a main road is completed.

“The Gashu’a-Masaba road is at 48% completion, Chumbusko-Tagali road is 100% completed, Nguru-Balanguwa is 75% completed, while Balanguwa-Kumaganam is at 60% completion stage.

“Danchuwa-Garin Bingel (100% completed); and the Danchuwa-Jajere road (97% completion stage); with a number of township roads under the first phase in Nguru, Jajimaji, Gashu’a, Potiskum, Damagum, Damaturu, Buni-Yadi, Babban Gida, and Geidam completed.

In the second phase, Nguru township roads were completed 100%; Potiskum and Damaturu are at 80% while Geidam and Gashu’a township roads are now at 40% stages of completion. We also have ongoing township road projects in Fika, Buni-Yadi and Yunusari towns.

The Damaturu-Buni Yadi, Damaturu-Bayamari, Potiskum-Gashu’a, Bayamari-Yunusari, and Geidam-Bukarti roads cut off by the floods last year have been repaired.

“There is also ongoing rehabilitation of Yunusari-Yusufari road; Jajimaji-Karasuwa road; Yunusari-Kafiya-Kanamma road junction.

“The state government is also currently constructing a road from Potiskum to Ngojin and from Fadawa to Daya in Fika Local Government area” the council stated.

The state executive council noted the delivery of healthcare equipment to the state donated by World Medical Relief in the United States.

“These equipment include hospital beds, infusion pumps, patient monitors, surgical instruments and tools, defibrillators, fetal monitors and ventilators, amongst others”.

The EXCO. noted with satisfaction the graduation of the Buni Scholars in India in the face of the economic challenges making the state proud with increase in qualified personnel in various fields.

Yobe State EXCO Line Up Projects For Commissiong

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WEF 2025: Nigeria, Global Leaders Target $29trn African Economy By 2050

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WEF 2025: Nigeria, Global Leaders Target $29trn African Economy By 2050

** As VP Shettima reaffirms Nigeria’s resolve to champion AfCFTA

By: Our Reporter

Vice President Kashim Shettima has joined other world leaders to push for the full implementation of the African Continental Free Trade Area (AfCFTA) with a target to boost Africa’s economy to $29 trillion by 2050.

He restated Nigeria’s readiness to spearhead the AfCFTA and take advantage of the market potential of the sector for digital transformation and economic integration of the African continent.

This is just as the President of the World Economic Forum (WEF), Børge Brende, pointed out the transformative potential of the AfCFTA, projecting that its full implementation could boost Africa’s economy to $29 trillion by 2050.

Senator Shettima and the global leaders declared their nations’ positions on Wednesday during a forum of Friends of AfCFTA on the sidelines of the ongoing 2025 annual meeting of the World Economic Forum (WEF) in Davos, Switzerland.

The Vice President, while addressing the forum tagged, “Forum Friends of AfCFTA: Turning Digital Trade into a Catalyst for Growth in Africa,” reaffirmed Nigeria’s commitment to AfCFTA as a vehicle for shared prosperity.

According to VP Shettima, Africa stands in a unique position to take advantage of global talent deficits, citing a Korn Ferry study that projects a global human talent shortage of more than 85 million people by 2030.

“By 2050, Nigeria’s population will surpass that of the United States, becoming the third most populous nation on earth at 440 million people,” he stated.

Citing Africa’s growing digital landscape, the VP said Nigeria’s technological strength is propelling it into the knowledge age.

“Today, we have 220 million telecom subscribers and 163 million internet users in Nigeria alone. This provides us with immense opportunities to empower our people. While our highest oil export earnings were $35 billion in 2011, India last year earned about $120 billion from outsourcing alone.

“The African Continental Free Trade Area is not only an economic arrangement but a bold statement of our shared destiny,” VP Shettima stated, adding that while Africa may have missed the agricultural and industrial ages, it is positioned to thrive in the post-industrial knowledge age.

On his part, the WEF President, Brende, while welcoming Vice President Shettima and other African leaders to the “Forum Friends of AfCFTA,” said Africa’s demographic advantage presents huge economic opportunities for the continent.

He noted that while most nations face workforce challenges, Africa’s young population positions it for unprecedented growth.

“If the Secretary General of the AfCFTA is given all the support he deserves, we can boost intra-African trade by a staggering 50%.

“As of today, $29 trillion represents one-third of the global GDP. Africa is such a growing continent, and one of its key promises is demography. The challenge now is creating new jobs for the youth population,” he stated.

Others who spoke at the event included the Presidents of South Africa, Cyril Ramaphosa; Botswana, Duma Boko; DR Congo, Felix Tshisekedi; Somalia, Hassan Sheikh Mohamud; Prime Minister of Egypt, Mostafa Madbouly; Confederation of African Football President, Patrice Motsepe; Former British Prime Minister, Tony Blair; amongst numerous global CEOs.

WEF 2025: Nigeria, Global Leaders Target $29trn African Economy By 2050

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MAN OF THE YEAR Award By THISDAY Newspapers/ARISE Media Group

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MAN OF THE YEAR Award By THISDAY Newspapers/ARISE Media Group

CELEBRATING PRESIDENT BOLA TINUBU

The President/Commander in Chief of the Armed Forces of the Federal Republic of Nigeria, His Excellency, Bola Tinubu, has been announced “MAN OF THE YEAR” by THISDAY Newspapers and ARISE News Board of Editors.

The prestigious recognition reaffirmed Mr. President’s exemplary leadership, visionary thinking, and unwavering commitment to transforming the country amid mounting economic and security challenges.

The awards organisers also noted that the President has marched on with courage and determination to change Nigeria for the better, and proven to be a leader who is driven more by convictions and taken decisions which are in the best interest of the nation.

To commemorate this milestone, THISDAY is unveiling a Special Edition on Monday, January 27, 2025, to afford the President’s
aides, friends, well-wishers, and associates the opportunity to share in the joy and pride that the award brings to Mr. President through placement of Congratulatory/Goodwill messages to honour the awardee among other award recipients.

Our advert rates are as follows:

  1. COLOUR
    (a). Full page: N1,612,500.
    (b). Half Page : N1,074,462.
  2. BLACK & WHITE:
    (a). Full page: N1,431,093.75
    (b). Half Page: N1,048,125.

Please note that ALL RATES ARE SUBJECT TO 7.5% VAT                 

Adverts placements are to be PRE-PAID.
Advert materials are to reach us two days to the date of publication.
Payment should be made in cheque, bank draft, or e-transfer in favour of THISDAY NEWSPAPERS.

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MAN OF THE YEAR Award By THISDAY Newspapers/ARISE Media Group

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