Connect with us

News

ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa

Published

on

ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa

By: Michael Mike

AfricDeezayn application has been officially launched in West Africa to provide a virtual online space for designers in the subregion to showcase their creativity and talent and interact as a community.

The project, which is a creation of the Economic Community of West African States (ECOWAS), is supported by Japan and the World Intellectual Property Organisation (WIPO).

Speaking at the launch in Abuja on Tuesday, the ECOWAS Commissioner for Economic Affairs and Agriculture, Mrs. Massandje Toure-Litse said AfricDeezayn (a digital tool) will enabled talented designers in West Africa to contribute to the region’s industrial development by stimulating innovation.

Toure-Litse, who was represented by Dr. Anthony Elumelu, said “a design is the intentional creation of solutions with a focus on aesthetics, functionality and user experience. It goes beyond visual appearance to include usability, ergonomics, accessibility and other aspects that influence the way we, as users, interact with a product or service.”

She explained that it can be applied to a range of fields, including graphic design, industrial design, user experience design, user interface design and service design, all with a view to seducing consumers and maintaining their trust.

She noted that AfricDeezayn application developed in collaboration with WIPO and funded by Japan is closely aligned with the vision of ECOWAS to promote technological innovation, job creation and creation of an appropriate environment which will lead to wealth and economic and social progress.

She said the project was in line with ECOWAS Commission’s aims of promoting sustainable and inclusive agricultural, industrial and intellectual productivity, adding that: “This is an opportunity for us to call on the private sector players in our region, particularly those in the Design Community, to take ownership of this tool and use it as a potential vector for innovation and improved productivity.”

On his part, the Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications (DTIDGI), Brands and Designs Sector (BDS), World Intellectual Property Organisation (WIPO), Mr. Marcus Hopperger, said “AfricDeezayn is a bridge between us and the people that are at the core of our institutional efforts. We represent organisations committed to promoting IP as a tool for development and growth. AfricDeezayn opens to us the virtual world of communication, helping our outreach to key stakeholders of the Design ecosystem – designers, small and large businesses, IP practitioners and agents, the academe, women and youth groups – to more effectively address their information needs so that IP rights over designs are protected and the resulting benefits are fully enjoyed by their creators.”

He added that: “They will find in AfricDeezayn an educational hub for learning about design laws, with guides in navigating the process of applying for and registering designs to obtain their protection.

“AfricDeezayn does more than inform. It also shares the stories of many designers, whether young and mature entrepreneurs – their struggles and rewards, their aspirations and journey – these are well-springs of inspiration and motivation for fellow West African artists and design enthusiasts.”

He noted that: “AfricDeezayn is the first platform in West Africa (and most likely the African continent) that is not only dedicated to Designs-related information, it also offers the Design communities in the ECOWAS countries a forum to connect with each other. AfricDeezayn honours the creative spirit of West Africa and its rich cultural heritage – and the men and women forming part of these communities. They deserve a platform through which they can easily get in touch with each other on any design-related issues while being supported in their communication needs.

“Better still, AfricDeezayn allocates space for designers to showcase their creations for optimal online visibility, empowering them to thrive in the competitive world of business and potentially generating commercial possibilities.”

He added that: “As the design communities in West Africa flourish, AfricDeezayn is their get-go tool throughout their creative journey. AfricDeezayn’s strength lies in its ability to enable designers across West Africa and beyond, transcending geographical boundaries. The prevalence of mobile phones in the region and the African continent makes AfricDeezayn a vital resource accessible to all. Recent statistics highlight the remarkable growth of IP activity in West Africa. According to World Intellectual Property Indicators [published by WIPO], the annual growth rates for the number of designs in 2022 were particularly high at the African Regional Intellectual Property Organization (ARIPO) with a growth rate of 49.4% and at the African Intellectual Property Organization (OAPI) with a growth rate of 8.8%. We are confident that progress will continue and that the advent of AfricDeezayn will contribute to the efforts in the region, especially through ECOWAS and its Member States.”

“I encourage everyone to download AfricDeezayn on Google Play and to spread the news. Let us usher in a movement where creativity is celebrated, protected, and empowered, while leveraging available technologies in the process. Today, we are not just launching an app, we are embracing the vast possibilities of virtual communication in mobile form to best serve our design stakeholders,” he said.

Japanese Ambassador to Nigeria, Mr. Matsunaga Kazuyoshi said AfricDeezayn will create great opportunity for development in West Africa, noting that with resources like AfricDeezayn, designers in the ECOWAS region
can achieve great wealth.

He said: “This app isn’t just about information, it’s a catalyst for connection within the global design community.
This innovative platform, the first of its kind, connects designers with
opportunities, funding and businesses, fostering collaboration and a
robust design ecosystem in the ECOWAS region and beyond.”

He added that: “This initiative, born out of the joint efforts of the ECOWAS region
and WIPO, is revolutionising the way intellectual property is understood and used around the world. Its impact extends beyond the region and promises to raise
awareness and practice of design throughout Africa.”

ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Zulum Reassures Borno Residents as Insecurity Resurges, Vows Decisive Action Against Insurgents

Published

on

Zulum Reassures Borno Residents as Insecurity Resurges, Vows Decisive Action Against Insurgents

By: Michael Mike

Governor of Borno State, Babagana Umara Zulum, has reassured residents that authorities remain firmly in control despite a recent resurgence of insecurity in parts of the state, pledging a robust response to defeat insurgent elements attempting to destabilize communities.

In a statewide broadcast on Thursday, the governor acknowledged growing concerns following renewed attacks in some areas but insisted that the security situation remains manageable.

Zulum said the recent spike in attacks was largely a result of intensified military offensives that have dislodged insurgents from their hideouts, forcing them to disperse and attempt infiltration into local communities.

According to him, security agencies are already implementing coordinated strategies to counter the renewed threats and ensure that the insurgents do not regain a foothold in the state.

“The overall security environment, while tested, remains under control, and we are doing everything possible to protect lives and property,” he said.

The governor noted that although significant progress had been made over the past seven years in restoring stability and rebuilding communities affected by the insurgency, authorities have always remained aware that the threat was not entirely over.

Zulum stressed that the fight against insurgency requires collective responsibility, urging residents to strengthen cooperation with security agencies by providing timely intelligence and reporting suspicious activities.

He warned individuals who aid insurgents through information sharing, shelter, or logistics that the government would no longer tolerate such actions.

“Those who collaborate with these criminals are enemies of the state and will face the full weight of the law,” he said.

The governor commended the Nigerian Armed Forces and other security agencies for their sacrifices and dedication in defending the state, while also paying tribute to soldiers and civilian volunteers who have lost their lives in the ongoing conflict.

He also expressed appreciation to President Bola Ahmed Tinubu for approving funding to support operations of the Multinational Joint Task Force and other military campaigns against insurgents across the country.

Zulum further thanked Vice President Kashim Shettima for representing the president during a sympathy visit to the state following recent security incidents.

The governor called on political actors in the state to avoid exploiting the security situation for political advantage, particularly as the political season approaches.

He urged aspirants and their supporters to prioritise peace and stability over personal ambitions, warning that political divisions could undermine the fragile gains made in restoring security.

“As we look to the future and choose a new leader for our state, let us pray for a worthy successor,” he said.

Zulum also appealed to residents to remain vigilant during the final days of Ramadan and the upcoming Eid celebrations, advising citizens to observe their prayers within their communities and promptly report suspicious movements to security authorities.

He reaffirmed his administration’s commitment to preventing insurgents from regaining control of the state.

“Borno shall not fall into the hands of insurgents,” he declared.

Zulum Reassures Borno Residents as Insecurity Resurges, Vows Decisive Action Against Insurgents

Continue Reading

News

ASHLEE MOMOH FOUNDATION HONOURS WIDOWS OF FALLEN HEROES

Published

on

ASHLEE MOMOH FOUNDATION HONOURS WIDOWS OF FALLEN HEROES

Comrade Philip Ikodor

The Ashlee Momoh Foundation (AMF), a non-profit organization dedicated to supporting the families of fallen military officers, has called on Nigerians to rally behind the widows of our heroes who made the ultimate sacrifice for the nation’s defence and sovereignty.

In a heartfelt statement during the maiden edition of the Foundation’s formal outreach, Princess Ashlee Omonegho Momoh, Founder and CEO of AMF, expressed the organization’s commitment to supporting the widows and their children. “We recognize that the peace and security we enjoy as a nation were bought at a price paid by your households, and for that, we owe you more than just a debt of gratitude; we owe you our unwavering support,” she said.

The Foundation, which was established in 2016, has been working tirelessly to support the families of fallen military officers. Princess Ashlee noted that the organization’s efforts are driven by passion and resilience, and that they are committed to honouring the sacrifice of our fallen heroes by supporting their families.

“We are not just a foundation and its beneficiaries; we are a family,” Princess Ashlee emphasized. “Today, I am incredibly proud that AMF is officially registered and powered by an extraordinary team that shares our vision and passion.”

The event featured a keynote address by Dr. Iwowarri Berian James, CEO of GoldenRays Energy Health Services Ltd, who spoke on the topic “Resolving Loss Trauma for Personal Freedom”. Dr. Iwowarri emphasized the importance of incorporating post-traumatic stress disorder (PTSD) management as a basis for stabilizing the widows and their children.

The Ashlee Momoh Foundation’s outreach was marked by the presentation of food items, clothing, and cash gifts to the widows. The event was a celebration of the resilience and strength of the widows and their families, and a testament to the Foundation’s commitment to supporting them.

The Foundation has urged Nigerians to join them in supporting the widows of our fallen heroes, and to engage with AMF to share their needs and receive support.

ASHLEE MOMOH FOUNDATION HONOURS WIDOWS OF FALLEN HEROES

Continue Reading

News

Environmental Activist Warns Against ‘Junk Food Culture’, Calls for Decolonisation of Africa’s Food Systems

Published

on

Environmental Activist Warns Against ‘Junk Food Culture’, Calls for Decolonisation of Africa’s Food Systems

By: Michael Mike

Environmental activist Nnimmo Bassey has warned that the growing dominance of junk food, genetically modified crops and global market forces is undermining Africa’s food culture and deepening the politics of hunger.

Bassey made the remarks on Thursday during the Sustain-Ability Academy session on Food, Power and the Politics of Hunger, hosted by the Health of Mother Earth Foundation in collaboration with the University of Port Harcourt.

He stressed that food occupies a central place in cultural identity and social life, noting that across Nigeria and other societies, food traditions reflect the diversity and history of different communities.

According to him, food goes beyond satisfying hunger and serves as a powerful symbol of acceptance, celebration and communal belonging.

“Food unites people and families and marks one’s acceptance in a home, family or community,” he said.

Bassey traced the evolution of food systems in Nigeria, noting that cross-cultural exchanges, commerce and colonial influence had spread many local and foreign cuisines across the country and the world.

However, he warned that the increasing global spread of fast foods and processed diets was fostering what he described as a “junk culture,” driven largely by the modern obsession with instant gratification.

He criticised the growing popularity of fast-food outlets, saying their flashy environments, loud music and entertainment distractions encourage people to consume highly processed meals containing harmful additives without reflection.

The activist also expressed concern about political leaders publicly promoting junk food and sugary drinks, arguing that such behaviour sends the wrong signal and normalises unhealthy food habits.

Beyond fast food, Bassey raised alarm over the growing presence of genetically modified crops in Nigeria’s agricultural system, describing them as “Frankenstein foods” introduced through global market pressure.

He argued that many genetically engineered crops are designed to tolerate chemical pesticides or produce insecticides, raising questions about long-term health and environmental implications.

According to him, food systems have increasingly become a geopolitical arena where powerful economic interests shape what people grow and eat.

“Poverty, wars, debt and cultural manipulation create pathways for food colonialism to take root,” he said, warning that global control of food systems could weaken local agriculture and threaten indigenous food heritage.

Bassey called for the “decolonisation” of Africa’s food systems through the preservation of indigenous crops, protection of seed-sharing traditions and renewed support for smallholder farmers.

He also urged policymakers to confront the deeper causes of hunger on the continent, noting that food insecurity is not simply the result of low production.

In Nigeria, he observed, a significant portion of food produced is lost to waste, while structural issues such as weak markets, global trade pressures and poverty continue to undermine local farmers.

Bassey emphasised that governments must critically examine who benefits from hunger and ensure that food policies prioritise fairness, justice and environmental sustainability rather than corporate profit.

The environmentalist urged stakeholders to rebuild resilient food systems that protect cultural heritage, strengthen local farming communities and guarantee food security for future generations.

Environmental Activist Warns Against ‘Junk Food Culture’, Calls for Decolonisation of Africa’s Food Systems

Continue Reading

Trending

Verified by MonsterInsights