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ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa
ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa
By: Michael Mike
AfricDeezayn application has been officially launched in West Africa to provide a virtual online space for designers in the subregion to showcase their creativity and talent and interact as a community.
The project, which is a creation of the Economic Community of West African States (ECOWAS), is supported by Japan and the World Intellectual Property Organisation (WIPO).
Speaking at the launch in Abuja on Tuesday, the ECOWAS Commissioner for Economic Affairs and Agriculture, Mrs. Massandje Toure-Litse said AfricDeezayn (a digital tool) will enabled talented designers in West Africa to contribute to the region’s industrial development by stimulating innovation.
Toure-Litse, who was represented by Dr. Anthony Elumelu, said “a design is the intentional creation of solutions with a focus on aesthetics, functionality and user experience. It goes beyond visual appearance to include usability, ergonomics, accessibility and other aspects that influence the way we, as users, interact with a product or service.”
She explained that it can be applied to a range of fields, including graphic design, industrial design, user experience design, user interface design and service design, all with a view to seducing consumers and maintaining their trust.
She noted that AfricDeezayn application developed in collaboration with WIPO and funded by Japan is closely aligned with the vision of ECOWAS to promote technological innovation, job creation and creation of an appropriate environment which will lead to wealth and economic and social progress.
She said the project was in line with ECOWAS Commission’s aims of promoting sustainable and inclusive agricultural, industrial and intellectual productivity, adding that: “This is an opportunity for us to call on the private sector players in our region, particularly those in the Design Community, to take ownership of this tool and use it as a potential vector for innovation and improved productivity.”
On his part, the Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications (DTIDGI), Brands and Designs Sector (BDS), World Intellectual Property Organisation (WIPO), Mr. Marcus Hopperger, said “AfricDeezayn is a bridge between us and the people that are at the core of our institutional efforts. We represent organisations committed to promoting IP as a tool for development and growth. AfricDeezayn opens to us the virtual world of communication, helping our outreach to key stakeholders of the Design ecosystem – designers, small and large businesses, IP practitioners and agents, the academe, women and youth groups – to more effectively address their information needs so that IP rights over designs are protected and the resulting benefits are fully enjoyed by their creators.”
He added that: “They will find in AfricDeezayn an educational hub for learning about design laws, with guides in navigating the process of applying for and registering designs to obtain their protection.
“AfricDeezayn does more than inform. It also shares the stories of many designers, whether young and mature entrepreneurs – their struggles and rewards, their aspirations and journey – these are well-springs of inspiration and motivation for fellow West African artists and design enthusiasts.”
He noted that: “AfricDeezayn is the first platform in West Africa (and most likely the African continent) that is not only dedicated to Designs-related information, it also offers the Design communities in the ECOWAS countries a forum to connect with each other. AfricDeezayn honours the creative spirit of West Africa and its rich cultural heritage – and the men and women forming part of these communities. They deserve a platform through which they can easily get in touch with each other on any design-related issues while being supported in their communication needs.
“Better still, AfricDeezayn allocates space for designers to showcase their creations for optimal online visibility, empowering them to thrive in the competitive world of business and potentially generating commercial possibilities.”
He added that: “As the design communities in West Africa flourish, AfricDeezayn is their get-go tool throughout their creative journey. AfricDeezayn’s strength lies in its ability to enable designers across West Africa and beyond, transcending geographical boundaries. The prevalence of mobile phones in the region and the African continent makes AfricDeezayn a vital resource accessible to all. Recent statistics highlight the remarkable growth of IP activity in West Africa. According to World Intellectual Property Indicators [published by WIPO], the annual growth rates for the number of designs in 2022 were particularly high at the African Regional Intellectual Property Organization (ARIPO) with a growth rate of 49.4% and at the African Intellectual Property Organization (OAPI) with a growth rate of 8.8%. We are confident that progress will continue and that the advent of AfricDeezayn will contribute to the efforts in the region, especially through ECOWAS and its Member States.”
“I encourage everyone to download AfricDeezayn on Google Play and to spread the news. Let us usher in a movement where creativity is celebrated, protected, and empowered, while leveraging available technologies in the process. Today, we are not just launching an app, we are embracing the vast possibilities of virtual communication in mobile form to best serve our design stakeholders,” he said.
Japanese Ambassador to Nigeria, Mr. Matsunaga Kazuyoshi said AfricDeezayn will create great opportunity for development in West Africa, noting that with resources like AfricDeezayn, designers in the ECOWAS region
can achieve great wealth.
He said: “This app isn’t just about information, it’s a catalyst for connection within the global design community.
This innovative platform, the first of its kind, connects designers with
opportunities, funding and businesses, fostering collaboration and a
robust design ecosystem in the ECOWAS region and beyond.”
He added that: “This initiative, born out of the joint efforts of the ECOWAS region
and WIPO, is revolutionising the way intellectual property is understood and used around the world. Its impact extends beyond the region and promises to raise
awareness and practice of design throughout Africa.”
ECOWAS Launches AfricDeezayn App to Boost Creativity and Talent in West Africa
UN@80: IPCR Says Charter Offers Guidance to Solving Terrorism, Violent Conflicts
By: Michael Mike
The Institute for Peace and Conflict Resolution (IPCR) has said the principles of the United Nations Charter offers guidance to Nigeria and other African countries bedeviled by terrorism and other violent conflicts.
The message was given by the Director-General of the Institute, Dr. Joseph Ochogwu to commemorate the 80th Anniversary of United Nations.
Ochogwu said: “Today, October 24, 2025, marks exactly 80 years since the entry into force of the United Nations Charter. As the world commemorates this historic milestone, we are reminded of the enduring vision of the Charter to save succeeding generations from the scourge of war, reaffirm faith in fundamental human rights, and promote social progress and better standards of life in larger freedom. This vision remains profoundly relevant to Africa and to Nigeria, where the pursuit of peace, justice, and inclusive development continues to shape our collective aspirations.
“In today’s complex and rapidly changing security environment, the principles of the Charter, namely sovereign equality, peaceful settlement of disputes, and respect for international law offer essential guidance. Across Africa, the persistence of violent conflicts, terrorism, and governance challenges underscores the urgent need to strengthen multilateral cooperation, preventive diplomacy, and mediation capacities. Nigeria’s leadership under President Bola Ahmed Tinubu and her experience in regional peacekeeping and conflict resolution affirm our commitment to these ideals and to the transformative role of international law in sustaining peace and security.
“The Institute for Peace and Conflict Resolution (IPCR) stands as a bridge between national policy and global peace initiatives. We reaffirm our partnership with the United Nations, the African Union, ECOWAS, and other stakeholders to promote dialogue, reconciliation, and institution-building. In this decade of action, we must deepen investments in peace infrastructure, youth empowerment, and cross-border cooperation to realize the aspirations of Agenda 2063 and the 2030 Agenda for Sustainable Development.”
He added that: “As we look to the future of the United Nations in Africa, the challenge before us is clear: to make peace sustainable, justice accessible, and security inclusive. The continued faith of Member States and communities in the principles of the UN Charter is an enduring source of hope for a more peaceful, secure, and prosperous continent.”
UN@80: IPCR Says Charter Offers Guidance to Solving Terrorism, Violent Conflicts
How Nigeria’s Ancient Storytelling Traditions Shape Modern Identity.
By Fathia Adenike
The heartbeat of Nigeria’s bustling cities and quiet villages lies ìtàn a Yoruba word meaning “story” or “history” a powerful force shaping cultural identity. Across Nigeria’s diverse ethnic landscapes Yoruba, Igbo, Hausa,and beyond. Storytelling isn’t just tradition; it’s a living bridge connecting past, present, and future.It’s an Oral Threads of Heritage,From moonlit Yoruba folktales whispering òrìṣà deeds to Igbo elders recounting ancestral proverbs, Nigeria’s oral traditions transmit values, wisdom, and belongings. These stories embed moral codes, communal bonds, and cosmological maps that ground Nigerians amid rapid change. Ancient myths seep into contemporary Nigerian life. Olókun’s oceanic power meets Lagos’ tech-driven streets; Ọṣun’s fertility echoes in art exploring feminine resilience. Writers like Chinua Achebe Things Fall Apart and Ben Okri The Famished Road weave such mythic threads into explorations of identity, disrupting colonial ruptures.
Today, Nigerian storytelling leaps into digital realms. Podcasts like “The Nairaland Podcast and Twitter threads” retelling folklore showcase ìtàn’s adaptability. Social media becomes a virtual àbù̀ (drumbeat), amplifying voices across Nigeria’s youthful diaspora.
Ìtàn fosters cultural resilience. As Nigeria navigates urbanization, migration, and tech disruption, these stories offer anchors. They articulate collective memory, mediate conflict, and nurture belonging across ethnic lines Igbo, Yoruba.
Hausa in a nation of profound diversity.In Nigeria’s mosaic, ìtàn remains a vital pulse reminding Nigerians, globally, of roots nourishing identity’s complex, beautiful branches. ìtàn remains an irreducible heartbeat reminding Nigerians globally of identity’s deep, branching roots nourishing complex beauty. As Nigeria braids tradition with cutting edge innovation, these stories transmute into luminescent beacons, diachronistic continuity. Resonating poignantly in diaspora conversations spanning oceans.
Echoing vibrantly in Nigeria’s creative expressions celebrating Ultimately, ìtàn transcends mere retrospection; it dynamically sculpts Nigeria’s unfolding narrative vectors. These andaren’t antiquarian tales; they’re heritage-infused blueprints propelling Nigeria’s stories into uncharted tomorrows narratives carrying ancestral essence into modernity’s unspooling scroll. ìtàn brings identity filaments, affirming storytelling as Nigeria’s quintessential cultural DNA.
How Nigeria’s Ancient Storytelling Traditions Shape Modern Identity
ShightVault X Èkó Runners Club: Running Through Lagos, Redefining African Performance Culture
LAGOS, NIGERIA – October 11, 2025 — Nigerian sportswear brand, ShightVault is making bold strides in redefining the culture of movement and style in Africa. The brand recently led a major collaboration with the Èkó Runners Club, hosting a vibrant community event themed “RUNWITHLAGOS” at The Finery, Ikoyi.
The activation brought together over 280 guests, including more than 140 runners who took part in a 5KM morning run through the heart of Lagos. The day unfolded into a full lifestyle experience, from yoga sessions and high-intensity training classes to ice baths, networking, food, drinks, and friendly competitions, blending wellness and urban culture in one energetic celebration.
At the center of it all was ShightVault, showcasing its limited-edition collaborative run-fit, a sleek performance line that sold out quickly at the venue.
Speaking at the event, Riches Efe Arhiakpore, Executive Director of ShightVault, described the collaboration as a reflection of the brand’s growing vision:
ShightVault is more than a sportswear label, it’s a movement. This collaboration with Èkó Runners Club represents how we want to connect fashion, fitness, and community. We’re open to working with more run clubs across the country and internationally as we expand our reach in both the sports and fashion industries.
The event was powered by key sponsors including KNGSMN, Pocari Sweat, ZoneX, Red Bull, and Glacee Table Water, alongside partners who helped deliver one of Lagos’ most engaging fitness activations of the year.
As ShightVault continues to grow beyond Nigeria’s borders, the brand is positioning itself as a global voice for African sportswear innovation, bridging performance, design, and cultural expression in every stride.
ShightVault X Èkó Runners Club: Running Through Lagos, Redefining African Performance Culture
UN@80: IPCR Says Charter Offers Guidance to Solving Terrorism, Violent Conflicts
PRESIDENT TINUBU CHANGES SERVICE CHIEFS
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