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Immersive cultural, tourism activities on the rise across China

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Immersive cultural, tourism activities on the rise across China

By Wang Ke, People’s Daily

In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.

“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.

According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.

This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.

In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.

“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.

Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.

This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.

An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.

Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.

The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.

The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.

According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.

An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.

An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.

Immersive cultural, tourism activities on the rise across China

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NEWMAP-EIB, Great Green Wall Forge Stronger Ties on Watershed Management, Degraded Land Restoration

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NEWMAP-EIB, Great Green Wall Forge Stronger Ties on Watershed Management, Degraded Land Restoration

By: Michael Mike

The National Project Coordinator of the Nigeria Climate Adaptation – Erosion and Watershed Project (NEWMAP-EIB), Engr. Ayuba Yalaks has a courtesy visit to the National Agency for the Great Green Wall (NGGW) to deepen collaboration in watershed management, combat land degradation, and promote environmental sustainability.

During the visit, Engr. Yalaks congratulated the Director General of NGGW, Alhaji Saleh Abubakar, MFR, on the successful hosting of the 10th Anniversary of the Great Green Wall, recently observed in Dutse, Jigawa State. He described the anniversary as “highly impactful and a strong testament to the agency’s leadership role in environmental restoration.”

He commended the DG and the agency for initiating a five-year strategic plan to plant date palm (dabino) trees across the NGGW’s shelter belt corridor of the sahel — a project designed to enhance livelihoods, strengthen food security, biodiversity, ecosystem restoration, green jobs, food security and ensure a long-term sustainability and developing resilience of the impacted communities along the belt.

He further eluded to the fact that the “Great Green Wall is not just a Wall of Trees across the Sahel but a Wall of Hope, Security, Green jobs opportunities, Economic growth, and peace”.

Highlighting NEWMAP-EIB’s mandate, Engr. Yalaks noted that the project — funded by the European Investment Bank with a five-year lifespan — is dedicated to climate change adaptation, erosion control and flood management, and watershed management. He stressed that the NGGW remains a key partner in advancing Nigeria’s vision for a green environment, green jobs, and a green economy in line with Mr. President Renewed Hope Initiatives for an improved and better green environment for the betterment of the Nigerian people.

“ As a green project, We provide bioengineering solutions to protect and sustain the civil engineering infrastructures we have put in place. Much of the erosion and flooding we battle today is manmade, caused by human quest for livelihood, and that of poor urban town planning and deficit in urban drainage infrastructural investment. With the increase in the rate to which our forest cover is being degraded and ever rising temperature, the depletion of the ozone layers our rainfall pattern becomes disrupted. Therefore, reversing this trend is critical and called for collective action” he said, which the current government regime is tackling head-on today with the NEWMAP=EIB intervention project.

Engr. Yalaks also encouraged the NAGGW to invest more in research and development, focusing on how planted trees — such as Neem, date palm etc — can generate value chain, including solutions for managing post-harvest losses, herbicides and pesticides, soil fertilizer, pharmaceuticals etc. This will provide ownership and sustainability of the NGGW across the Sahel Region of the Nigerian corridor.

In his response, the Director General, NGGW, Alhaji Saleh Abubakar, MFR appreciated the visit and pledged continued collaboration with NEWMAP-EIB. Both parties reaffirmed their shared vision and commitment to tackling watershed challenges, restoring degraded lands, and building a sustainable and resilient environment for the benefit of Nigerians across the Sahel.

The NPC was accompanied on the visit by all FPMU Specialist Staff, and in attendance with the DG, NGGW was some top management staff of the agency.

NEWMAP-EIB, Great Green Wall Forge Stronger Ties on Watershed Management, Degraded Land Restoration

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Policeman earlier presumed killed in Zamfara bandit attack found alive

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Policeman earlier presumed killed in Zamfara bandit attack found alive

By: Zagazola Makama

The Zamfara Police Command says a police inspector earlier presumed killed in a bandit attack on Adabka village in Bukkuyum Local Government Area has been found alive.

Sources told Zagazola Makama that AP/No 287155 Insp. Utanga Micheal, reported missing during the Aug. 8 incident in which a Police Mobile Force personnel and a Civilian Joint Task Force member were killed, was rescued after spending five days hiding in the bush.

According to sources, a joint rescue team comprising police operatives, local vigilantes and residents of Adabka traced the officer to the fringes of the surrounding bushes, where he had evaded the attackers.

“He was handed over to the village head, who took him to Adabka Primary Health Care Centre for initial treatment before arrangements were made to refer him to the Federal Medical Centre, Gusau,” the sources said.

Sources said efforts were ongoing to recover missing arms, including riot gunners, taken during the attack.

Policeman earlier presumed killed in Zamfara bandit attack found alive

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Two killed, two abducted in bandit attack in Zamfara

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Two killed, two abducted in bandit attack in Zamfara

By: Zagazola Makama

Armed bandits have killed two persons and abducted two others in an attack on Ruwan Bore village, Talata Mafara Local Government Area of Zamfara State.

Sources told Zagazola Makama that the attack occurred at about 1:30 a.m. on Monday when a group of armed men invaded the village, shooting sporadically.

“Two persons were shot dead while two others were abducted to an unknown destination,”said the sources.

The sources added that upon receipt of the report, troops of Operation FANSAN YANMA were mobilised to the area in search of the perpetrators and to rescue the abducted victims.

The sources said assured pf efforts track the attackers.

Two killed, two abducted in bandit attack in Zamfara

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