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Immersive cultural, tourism activities on the rise across China

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Immersive cultural, tourism activities on the rise across China

By Wang Ke, People’s Daily

In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.

“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.

According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.

This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.

In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.

“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.

Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.

This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.

An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.

Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.

The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.

The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.

According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.

An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.

An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.

Immersive cultural, tourism activities on the rise across China

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Zulum Says Borno Government Will Supports Plan to Upgrade Maiduguri Airport to International Status

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Zulum Says Borno Government Will Supports Plan to Upgrade Maiduguri Airport to International Status

By: Michael Mike

Borno State Governor, Babagana Zulum, has assured the minister of aviation and aerospace, Mr Festus Keyamo, of his administration’s support as the ministry announced a plan to upgrade the Muhammadu Buhari Airport, Maiduguri to international status.

Zulum gave the assurance on Monday during a visit to the ministry’s headquarters in Abuja.

He said: “As the chairman of northeast governor’s and this is our first International Airport, I want to assure of the political will needed to ensure the implementation of this laudable stride.”

The governor emphasised that Maiduguri being a gateway for most countries around Lake Chad and Central Africa, would stimulate economic development in the northeast region by upgrading the airport.

Speaking earlier, the aviation minister assured that Muhammadu Buhari Airport would take off as a full International Airport on January 1, 2025, noting that all the takeoff preparations have been concluded and that relevant government agencies have been notified of the development.

The minister expressed gratitude to President Bola Ahmed Tinubu for approving the upgrade of Muhammadu Buhari Airport, Maiduguri, stressing that of all the geopolitical zones, only the northeast has no full International airport in the country.

Zulum was accompanied on the visit by senators Mohammed Ali Ndume, Mohammed Tahir Monguno, and Kaka Shehu Lawan, who represent Borno South, North and Central, respectively.

Borno APC Chairman Hon. Bello Ayuba, Deputy Speaker of Borno State House of Assembly, Engr Abdullahi Musa Askira and other senior government officials were also present on the visit.

Zulum Says Borno Government Will Supports Plan to Upgrade Maiduguri Airport to International Status

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Black with Nigerian Root Seek Citizenship

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Black with Nigerian Root Seek Citizenship
…Promise to invest trillion dollars in Nigeria

By: Michael Mike

Black men across the globe whose forefathers were taken as slaves from the African continent but recent DNA test have shown to be Nigerians have pleaded with President Bola Tinubu to offer them Nigerian citizenship

They have equally expressed their willingness to bring investment worth trillions of dollars into the Nigerian economy.

Speaking at pre-event briefing in Abuja on Monday, the President of the African Diaspora Union, Archbishop Chidiebere Ogbu, gave the disclosure.

Ogbu, who spoke to journalists ahead of the International Gathering in Honor of the Africans in Diaspora scheduled for between October 18 to 27, 2024 in Abuja and other parts of the country, revealed that the event
organised by AFRIDU in partnership with the Nigerians in Diaspora Commission (NIDCOM), would bring together African descendants from around the world with the aim to reconnect with their ancestral homeland.

Ogbu, while stating that President Bola Tinubu is expected to address the gathering during the event in Abuja,said a passionate appeal has already been made to him to address the request of granting Nigerian citizenship to those that have traced their roots to the country.

He said: “For clarity purposes, the Historic African Diaspora are indigenous Africans
whose ancestors were forcefully carried away through conspiracy, manipulation, and coercions into slavery over 500 years ago, and who are dispersed in Europe, North America, South America, Caribbean and the
Oceania.”

He advised Nigeria leader to emulate other African countries who have already established the legal framework for those who had traced their root through DNA to those countries to be granted citizenship.

He added that this would further enhance the drive for Foreign Direct Investment (FDI) into the country, noting that these group of people are willing to invest trillion of dollars in Nigeria’s economy.

The AFRIDU President therefore said for many of the participants, the event represents a long-awaited opportunity to return to Africa, not just as visitors, but as people reclaiming a deep personal and historical connection.

Nigeria, which was a central hub in the transatlantic slave trade, holds particular significance for those whose ancestors were forcibly taken from its shores more than 500 years ago.

He said: “The gathering will give all the
Black peoples of the world outside Africa the opportunity to visit Africa especially
Nigeria, with most of them visiting different states where they believe is their ancestry home which will usher in a great mass movement of the African Diaspora Experts, Investors, Professionals, Scientists, Entertainers, Academia, and people with diverse skills to Nigeria in the actualization of the Africans in Diaspora integration,” he said.

Black with Nigerian Root Seek Citizenship

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Nigerian Government Says Super Eagles Was Placed in Detention

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Nigerian Government Says Super Eagles Was Placed in Detention

By: Michael Mike

The Nigerian government has described the incident with the National team, the Super Eagles in Libya as a detention.

The government in a statement by the spokesperson of the Ministry of Foreign Affairs, Amb. Eche Abu-Obe said it received with dismay the news of the unfortunate detention of the Nigerian Football Federation (NFF) officials and the Super Eagles of Nigeria at the Al Abraq International Airport several hours after arriving ahead of Tuesday’s 2025 AFCON qualifier against Libya.

The statement said: “To resolve the incident, the Minister of Foreign Affairs, Ambassador Yusuf Maitama Tuggar, initiated a phone call to the Minister of Foreign Affairs and International Cooperation of the Eastern Government, Dr. Abdulhadi Lahweej. This spawned a series of actions, culminating in steps taken to assuage the officials and reassure the players of their safety. Subsequently, the contingent departed for Nigeria.

“In ending the phone conversation, Amb. Tuggar commended the authorities’ actions in resolving the incident, and both Ministers appreciated the amicable resolution of the unfortunate situation in the spirit of African brotherhood.”

Nigerian Government Says Super Eagles Was Placed in Detention

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