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Immersive cultural, tourism activities on the rise across China

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Immersive cultural, tourism activities on the rise across China

By Wang Ke, People’s Daily

In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.

“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.

According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.

This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.

In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.

“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.

Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.

This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.

An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.

Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.

The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.

The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.

According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.

An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.

An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.

Immersive cultural, tourism activities on the rise across China

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Security forces Arrest Five, Rescue SSG Zamfara’s Family from Abductors

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Security forces Arrest Five, Rescue SSG Zamfara’s Family from Abductors

By: Zagazola Makama

Security forces in Zamfara have rescued family members of the Secretary to the State Government (SSG), Malam Mohammed Abubakar Nakwada, who were abducted on July 27.

Zagazola Makama learnt that the victims, Sadiya Nakwada, Aisha Nakwada, and Abubakar Dan Fulani were rescued following a joint operation by the Zamfara State Police Command’s tactical teams and the Force Intelligence Department’s Special Tactical Squad (FID STS) from Force Headquarters, Abuja.

Five suspects were arrested in connection with the case. They are Hamza Umar, Abubakar Abdullahi, Aisha Umar, Mohammed Ibrahim, and Igeh Mohammed, all residents of Mareri area in Damba District, Gusau LGA.

Sources said the victims have been taken to a Hospital in Gusau for medical attention, and will be reunited with their family soon.

Security forces Arrest Five, Rescue SSG Zamfara’s Family from Abductors

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VP Shettima Mourns Audu Ogbeh, Says Nigeria Has Lost An Iconic Statesman, Agric Revolutionist

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VP Shettima Mourns Audu Ogbeh, Says Nigeria Has Lost An Iconic Statesman, Agric Revolutionist

By: Our Reporter

Vice President Kashim Shettima has expressed profound grief over the passing of former Minister of Agriculture and Rural Development, Chief Audu Ogbeh, describing his death as an immeasurable loss to Nigeria’s development trajectory and agricultural transformation agenda.

He described the distinguished elder statesman, who died on Saturday at the age of 78, as one of Nigeria’s most dedicated public servants and a visionary leader in agricultural development.

In a condolence message on Sunday, the Vice President said Chief Ogbeh’s contributions to the nation’s food security and rural development will forever remain etched in the country’s development history.

“We have not just lost a former minister; we have lost an architect of Nigeria’s agricultural renaissance whose vision and dedication impacted our agricultural development as a nation.

“Chief Audu Ogbeh was among the great public servants of our time, a man whose integrity, service, and unwavering commitment to national development defined his entire public life,” VP Shettima stated.

The Vice President recalled that Chief Ogbeh’s tenure as Minister of Agriculture and Rural Development was marked by initiatives that revolutionised Nigeria’s agricultural sector and significantly contributed to the nation’s quest for food security.

“His leadership in agriculture was not just about policies and programmes; it was about touching lives, empowering farmers, and building a sustainable future for our rural communities. His vision extended beyond the immediate to encompass generations yet unborn,” Senator Shettima stated.

VP Shettima praised Ogbeh’s distinguished career in public service, noting the late elder statesman’s contributions across various sectors and his unwavering dedication to the ideals of good governance and national development.

The Vice President offered prayers for the repose of Chief Ogbeh’s soul and strength for his bereaved family.

“On behalf of President Bola Ahmed Tinubu, myself, and the entire government of Nigeria, I express our deepest condolences to the immediate and extended families of Chief Audu Ogbeh, the government and people of Benue State, and indeed all Nigerians who have been touched by his exemplary service,” he added.

VP Shettima Mourns Audu Ogbeh, Says Nigeria Has Lost An Iconic Statesman, Agric Revolutionist

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Marwa calls for collective action against drug abuse, cultism, banditry

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Marwa calls for collective action against drug abuse, cultism, banditry

By: Michael Mike

Chairman/Chief Executive of the National Drug Law Enforcement Agency (NDLEA), Brig. Gen. Buba Marwa (Rtd) has called for collective action involving families, religious and community leaders to stem the tide of substance abuse, cultism and banditry among Nigerian youths.

Marwa made the call while delivering the keynote address at a seminar with theme: “Dangers of drug abuse, cultism and banditry among youths”, organized by the Ijebu Ode Council of Olorituns in Ijebu Ode, Ogun state on Saturday

He called on all stakeholders to curb the menace of the inter-linked social vices of illicit drugs, cultism and banditry.

He said the triple threat of cult-related violence, rampant abuse of drugs and illicit substances, and the challenge of banditry across various regions, is a reality that must be dealt with decisively.

He said: “While these issues may appear distinct, they are intricately connected, feeding one another in a cycle of destruction that must be broken if our society is to thrive. Cultism, once largely confined to tertiary institutions, has insidiously spread into secondary schools and neighbourhoods. What began as secret gatherings has transformed into violent confraternities, often manipulated by political or criminal interests. These groups lure young people, often under the guise of brotherhood, protection or empowerment, into a world of fear, violence and premature death. Tragically, the hands of many of our youth have been stained with the blood of their peers, all for false promises of belonging and power.”

According to him, “It is projected that the number of people using drugs will increase by 40% in Africa. When they say Africa, I want us to think of Nigeria, because Nigeria has one of the highest drug use prevalences in the world.”

He however said that despite the projection by the United Nations Office on Drugs and Crime (UNODC), all hope is not lost. “As a nation and as communities, we still possess the power to reverse this trend”, he assured.
“The first step is collective responsibility. Parents, religious institutions, traditional rulers, educational authorities and community leaders must rise with one voice against these vices. The family unit must be strengthened as the first point of moral instruction, while schools should be safe spaces that promote discipline, mentorship and awareness.

“We must also invest in youth development by creating opportunities for education, entrepreneurship, skills acquisition and sports. Idle hands, as we know, are the devil’s workshop. When our young people find purpose and meaning, they are less likely to seek false validation from cults or drugs”, Marwa stated.

On how the NDLEA is responding to the challenge, Marwa said: “We have intensified our war against drug trafficking and abuse. Nationwide raids have led to significant seizures and arrests, which we share weekly on our official channels.

“In the past 54 months, we have arrested 67, 345 traffickers, including 95 barons, and 12, 415 of them are presently serving various jail terms. The barons we have arrested are not anonymous people in society. They include big business people and socialites—some of them have chieftaincy titles—and also government officials, including those tasked with maintaining law and order. That tells how deeply the rot had eaten into the fabric of our society.
“Within the period, we have seized more than 11.2 million kilograms of assorted illicit drugs and destroyed 1,572 hectares of cannabis farms mostly in Southwest States where some people are cultivating cannabis on a large scale, utilising land that should have been used for other cash crops for illicit crops.

“We are also scaling up our Drug Demand Reduction programmes, including school outreaches, community sensitisation and rehabilitation initiatives. We have within the same period conducted 11,584 sensitisatioin lectures in schools, work places, woship centres, motor parks, palaces of traditional rulers and communities, while 27, 187 drug users have been treated and rehabilitated through our 30 rehab facilities across the country in addition to thousands of others who have benefitted from the psychosocial support services provided on our toll-free helpline: 080010203040.”

The NDLEA boss, while challenging other stakeholders, said “we cannot do it alone. We need communities like Ijebu-Ode to partner with us, to speak up, to report suspicious activities and to support our advocacy drives.

“Moreover, security architecture must be enhanced at the grassroots level. Local vigilante groups, properly trained and coordinated, can serve as the eyes and ears of the community, working closely with law enforcement agencies to disrupt cult gatherings and prevent violent incidents.

“We must rekindle the moral and spiritual fabric of our society. We must remind our youth that there is dignity in labour, pride in learning and honour in integrity. The path to greatness is not paved with shortcuts of violence and drugs, but with hard work, vision and purpose.”

He commended the Council of Oloritun for organizing the seminar and the choice of the theme. “Your commitment to community and youth development is clear, and I encourage other councils across Nigeria to emulate this initiative. Let us rise as one people to rescue our children, secure our streets and restore the values that once defined our land”, he added.

In his welcome address, Chairman of the Council, Chief Adebisi Adeola Alausa commended Marwa for accepting the Council’s invitation. He said: “Your presence today reflects our shared commitment to safeguarding the future of our community and our nation. We are gathered here not merely as individuals, but as a united front, as traditional leaders, government officials, parents, educators, and most importantly, our youths, to confront challenges that threaten the very fabric of our society. The issues we address today, the drug abuse, cultism, and banditry, are not distant problems”

Chairman of the occasion, Senator Lekan Mustapha describe different approaches Marwa as a visionary leader based on his past records of performance as military governor of Borno and Lagos as well as his transformation of NDLEA into reckoning both locally and internationally. “That you honoured our invitation shows your passion for the job, the safety and protection of our youths from drug and other vices”, he added.

Marwa seized the opportunity of his presence in Ijebu Ode to pay the family of the late Awujale of Ijebu land, Oba Sikiru Adetona, a condolence visit.

Marwa calls for collective action against drug abuse, cultism, banditry

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