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Immersive cultural, tourism activities on the rise across China
Immersive cultural, tourism activities on the rise across China
By Wang Ke, People’s Daily
In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.
“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.
According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.
This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.
In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.
“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.
Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.
This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.
An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.
Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.
The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.
The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.
According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.
An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.
An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.
Immersive cultural, tourism activities on the rise across China
News
Gombe, UNICEF launch centre to support sexual violence survivors
Gombe, UNICEF launch centre to support sexual violence survivors
The Gombe State Government, with UNICEF support, has inaugurated a Sexual Assault Referral Centre (SARC) to assist survivors of sexual and gender-based violence.
Speaking at the Gombe Specialist Hospital on Friday, Deputy Governor, Manassah Jatau, described the initiative as a significant step in combating sexual violence.
Represented by Commissioner for Health, Dr Habu Dahiru, Jatau said the centre provided a safe space for medical, psychological, and legal support for survivors.
He added the centre would act as a one-stop facility, offering a wide range of essential services to victims.
According to him, the centre is equipped with basic facilities, including a counselling room, pharmacy store, and laboratory.
Jatau urged traditional and community leaders to report sexual violence cases promptly, noting: “The centre can only function when people are brought in.”
Dr Nuzhat Rafique, Chief of UNICEF Bauchi Field Office, said the centre would restore hope to survivors of sexual and gender-based violence in the state.
She emphasised that sexual violence has serious psychological effects, requiring attention beyond immediate treatment.
Rafique described the centre as a critical part of child protection integrated into healthcare services.
She stressed that abuse of children and gender-based violence must be prevented, not just treated after occurrence.
“Although the centre is vital for saving lives and mental health, preventing abuse in the community is more important.
She called on community leaders to promote prevention rather than wait for cases to be referred to the centre.
Rafique urged engagement of grassroots stakeholders and awareness campaigns, noting most perpetrators are neighbours or family members.
“We must educate communities on how parents should protect their children.
“This is not unique to Gombe; I have seen abuse in children as young as six months across five states.
“These harmful practices must end so survivors are helped, and future generations are protected,” she said.
Dr Sambo Dawa Medical Director, Gombe Specialist Hospital, said the hospital has treated survivors through its SGBV unit since 2021.
The News Agency of Nigeria (NAN) reports that, between 2021 and 2025, the unit assisted 645 survivors of sexual and gender-based violence.
The survivors’ ages ranged from 1 to 24 years: 55 were 1–4, 133 were 5–9, 196 were 10–14, 150 were 15–19, and 111 were 20–24.
Male survivors totalled 119 (18.4 per cent), while females numbered 526 (81.6 per cent) of the total cases.
Regarding perpetrators, 174 survivors (26.9 per cent) were abused by family members, 325 (50.4 per cent) by neighbours, and 146 (22.6 per cent) by strangers.
On types of violence, 531 cases (82.3 per cent) were sexual, while 114 (17.7 per cent) were physical abuse.
Dawa noted that most cases came from rural areas (574), with 71 reported from urban centres.
Gombe, UNICEF launch centre to support sexual violence survivors
News
Chidoka Advocates Single-Term Presidency to Strengthen Governance Focus
Chidoka Advocates Single-Term Presidency to Strengthen Governance Focus
By: Michael Mike
Former Aviation Minister and Chancellor of the Athena Centre for Policy and Leadership, Osita Chidoka, has called on Nigeria to adopt a single-term presidential system, arguing that the country’s current two-term arrangement fuels continuous electioneering and weakens effective governance.
Chidoka made the proposal during the Nigeria Leadership Series virtual town hall organised by the Africa Leadership Group. The event, themed “Nigeria, 2026 and Beyond,” was hosted by Pastor Ituah Ighodalo, President of the Group, and brought together policy experts, civic leaders, and citizens to examine Nigeria’s governance trajectory.
According to Chidoka, prolonged political cycles leave little room for sustained reforms, as leaders are often preoccupied with re-election strategies rather than long-term development planning.
He pointed to countries such as Mexico, where a constitutionally defined single-term presidency has helped limit political distractions and encourage leaders to focus on delivery within a fixed timeframe.
He noted that Nigeria has already shifted national attention toward the 2027 general elections, despite 2026 still being a crucial year for governance.
He said: “Life does not stop because elections are approaching,” stressing that education, healthcare, and security challenges persist regardless of the political calendar.
In his presentation, Chidoka identified deep-seated structural problems constraining Nigeria’s progress. These include weak institutional systems that rely heavily on individual integrity, the dominance of emotional politics over data-driven decision-making, and a growing crisis of trust between the government and citizens, especially among young people.
He warned that relying solely on moral leadership without building strong systems often leads to disappointment and policy inconsistency. Instead, he argued for institutions that can deliver results irrespective of who is in power.
Looking ahead to 2026, Chidoka urged the government to approach security challenges with clear systems and strategies rather than rhetoric, deepen economic reforms beyond surface-level policies, and strengthen human capital development through measurable accountability. He also criticised recurring gaps between approved budgets and actual implementation, calling for closer alignment between public spending and national priorities.
Describing himself as optimistic about Africa’s future, Chidoka said Nigeria possesses immense creative and human potential that can be unlocked through purposeful governance. He said harnessing this energy could help the country evolve into a society where opportunity is widely shared and oppression reduced.
Participants at the town hall praised Chidoka’s analysis and urged citizens to remain actively engaged in national conversations. Chidoka concluded by encouraging Nigerians not to withdraw from civic life, emphasising that evidence-based engagement and accountability are vital to restoring public trust and national direction.
Chidoka Advocates Single-Term Presidency to Strengthen Governance Focus
News
Marwa Sets 2026 Operational Agenda, Orders NDLEA Commanders to Dismantle Drug Cartels Nationwide
Marwa Sets 2026 Operational Agenda, Orders NDLEA Commanders to Dismantle Drug Cartels Nationwide
By: Michael Mike
The Chairman and Chief Executive Officer of the National Drug Law Enforcement Agency (NDLEA), Brig. Gen. Buba Marwa (Rtd), has unveiled an ambitious operational roadmap for 2026, directing commanders across the country to intensify efforts aimed at dismantling drug cartels and expanding nationwide sensitization against substance abuse.
Marwa gave the directive during the agency’s annual review and strategic planning meeting held at the NDLEA National Headquarters in Abuja. The high-level meeting brought together the agency’s top leadership, including members of management, zonal commanders, commanders from the 36 states and the Federal Capital Territory, as well as heads of seaports, international airports, marine units, strike force and special operations formations.

Addressing the gathering, the NDLEA boss said the agency had entered 2026 on a strong operational footing, building on the record-breaking seizures, arrests and convictions recorded in previous years.
He stressed that while notable progress had been made, the agency must avoid complacency and instead focus on consolidating and expanding its gains.
According to Marwa, the operational focus for 2026 will centre on two critical pillars: drug supply reduction and drug demand reduction. He explained that beyond intercepting illicit drugs, the agency must aggressively disrupt the financial and logistical networks that sustain drug trafficking organisations across the country.
He charged commanders to adopt intelligence-driven operations, improve surveillance, and ensure careful planning before executing any enforcement action. Marwa warned that compromise, indiscipline and unprofessional conduct would not be tolerated, emphasizing that operational integrity remains non-negotiable.
The NDLEA chairman commended officers and men of the agency for their dedication and resilience, noting that their performance over the past five years had significantly improved the agency’s public image and international standing. He attributed the renewal of his tenure by the President to the collective efforts of commanders and operatives on the field.
Marwa also highlighted the growing importance of advocacy and public enlightenment in addressing drug abuse, particularly among young people. He noted that sensitization programmes in schools, communities and workplaces had recorded encouraging results but insisted that such efforts must be expanded and sustained in 2026.
He also directed commanders to strengthen State Drug Control Committees across the federation, ensuring that they are functional not only at state level but also at local government and ward levels. He described grassroots engagement as critical to winning the fight against substance abuse.
Reassuring Nigerians, Marwa said the NDLEA remains fully committed to safeguarding families and communities from the devastating effects of illicit drugs. He warned drug traffickers that there would be no operational gaps or safe havens for their activities in 2026.
He further called on members of the public to remain vigilant and continue supporting the agency with credible information, stressing that the fight against drug trafficking and substance abuse requires collective national responsibility.
End
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