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Immersive cultural, tourism activities on the rise across China

Immersive cultural, tourism activities on the rise across China
By Wang Ke, People’s Daily
In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.
“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.
According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.
This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.
In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.
“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.
Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.
This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.
An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.
Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.
The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.
The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.
According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.
An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.
An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.
Immersive cultural, tourism activities on the rise across China
News
Nigerian Air Force Neutralises Terrorists in Successful Air Interdiction at Maisani

Nigerian Air Force Neutralises Terrorists in Successful Air Interdiction at Maisani
By: Zagazola Makama
The Nigerian Air Component of Operation Hadin Kai have executed a coordinated strike on a major terrorist enclave located at Maisani in the Timbuktu Triangle general area of Borno State, killing several ISWAP terrorists.
Intelligence sources told Zagazola Makama that the air interdiction mission conducted on May 4, 2025, at approximately 1800 hours, was informed by credible intelligence and sustained surveillance, targeted terrorists’ structures cleverly concealed and camouflaged under thick shrubs in the area.
The sources said that using advanced platforms, the Nigerian Air Force (NAF) conducted a focused Air Interdiction (AI) mission, resulting in the destruction of the identified enemy hideouts and the neutralisation of an unconfirmed number of insurgent fighters.
According to the sources, Post-strike Battle Damage Assessment (BDA) obtained from our Intelligence, Surveillance and Reconnaissance (ISR) platforms confirmed that the airstrike achieved its intended objectives, dealing a significant blow to terrorists.
Nigerian Air Force Neutralises Terrorists in Successful Air Interdiction at Maisani
News
Nigeria Looks to World Bank to Tackle Challenges of National Capital Accounting

Nigeria Looks to World Bank to Tackle Challenges of National Capital Accounting
By: Michael Mike
As the world marks the 2025 Environment Day, the National Bureau of Statistics (NBS) has appealed to the World Bank for support on capacity building, data and in addressing the challenges poised by Natural Capital Accounting (NCA) in the country.
Head of Department, National Accounts Energy and Environment at the NBS, Dr. Baba Madu made the appeal at the 2025 Natural Capital Accounting (NCA) Conference on Thursday in Abuja with support from the World Bank in. collaboration with the NBS and the Federal Ministry of Environment.
Madu while noting that the NCA was a new area Nigeria must exploit to further boost the nation’s economy, said for Nigeria to grow and be at par with other developed nations, there was need to account for her natural resources.
He said: “NCA has been tasked with the crucial role of integrating natural capital into economic measurement. It is impossible to measure the economy accurately without accounting for natural resources. Issues such as environmental degradation, afforestation, desertification, and climate change all directly impact productivity.
“Productivity in turn, influences output—one of the core components of the Gross Domestic Product (GDP). These environmental factors must be reflected across all economic activity sectors to present a more accurate picture of national output.”
While stating that Nigeria currently has data on NCA in Nigeria, the NBS official however raised concerns over the huge data gap from relevant Ministries, Departments and Agencies (MDAs) in the environment sector.
He said: “We are not doing badly but we need to improve on what we are doing. In terms of data sources, I can tell you there’s a big gap because these are new areas needed to be exploited.”
Programme Leader on Sustainable Development at the World Bank, Vina Vutukuru, said there was need to jointly
explore the vital role of national accounting in national development plans and to brainstorm on how Nigeria could institutionalize it.
He said: “Establishing the national capital accounting as part of the national account system will allow us to measure the economic value of ecosystem services such as clean air, water and biodiversity which are essential for our well-being and economic prosperity.”
Vutukuru commended Nigeria for having “very bold ambitions” as far as responding to climate change was concerned saying, “That shows the commitment of the policy makers here towards the issue of climate.
“But I think to back up that aspiration and the aggressive goals that Nigeria has set for itself, the foundational thing for those goals to materialize those objectives to come true is a very strong natural account system.”
Head of Media, National Council on Climate Change Secretariat (NCCCS), Chioma Azie who represented her Director General, Dr. Nkiruka Maduekwe at the event, described Nigeria as a very ambitious country, stressing that natural resources was instrumental to achieving all the objective of climate action.
She said: “Technology, policy reforms, behavioral changes has a role to play but natural resources is very key because they’re underpinning the mitigation and adaptation for climate action.
“If you look at Nigeria’s NDC, the NCA is an avenue to provide raw materials that we could use to develop mitigation and adaptation strategies.
“If you look at what we have done in terms of this NDC in 2020.which is the second leg of the NDC, we identified a lot of mitigation activities within this mentioned sectors of ours. In agricultural sector we talked about smart agriculture. What is smart agriculture without natural resources?
“We talked about biomass, what is biomass without natural resources? We also spoke about land use changes and that is natural resources, we talk about natural solutions and we talked about also afforestation, reafforestation. Those are mitigation potentials of our NDC. So, we cannot achieve our NDC without SEEA.
“What you cannot be able to account for is recorded as if it is not done so if we know what is existing in terms of the reservoirs we have for natural resources, it can inform the scope of the mitigation activities we’re going to be imputing in the NDC 3.0,” she said.
Nigeria Looks to World Bank to Tackle Challenges of National Capital Accounting
News
NIMC Insists All Its Verification Services, Functional, Accessible

NIMC Insists All Its Verification Services, Functional, Accessible
.. Says Police Service Commission Not Denied Access
By: Michael Mike
The National Identity Management Commission (NIMC) has said all its verification service platforms are functional and accessible to all partners including all security agencies.
The Commission, in a statement on Thursday by its spokesman, Dr. Kayode Adegoke said it is aware of the purported ”inability of the Police Service Commission (PSC) to access the NIMC verification server,” insisting that the “information is not only misleading but also inaccurate.”
Adegoke said: “To set the record straight, the NIMC granted verification access to all Nigerian Police formations for the verification of the National Identification Number (NIN). The NPF, PSC and other security agencies have been enjoying uninterrupted verification services for over five years.
“NIMC has provided top-notch verification services for recruitment into the Nigeria Police Force, as conducted by the PSC and at no time have there been any complaints or issues regarding NIN Verification by the NPF or PSC.”
Adegoke, in the statement, claimed that: “The Commission has a robust and harmonious working relationship with the Nigerian Police Force and the Police Service Commission. The Information Communications and Technology (ICT) department of the Nigeria Police Force is actively managing the long-standing verification and integration service between the NIMC and all Nigeria Police formations. NIMC will continue to provide flawless verification services for the purpose of recruitment, security mapping, cybercrime control, and any other security matters.”
He explained that: “The framework by which NIMC provides services to the security agencies was recently restructured for standardization and effective implementation, following consultation with the Office of the National Security Adviser, and NPF has confirmed the verification services have continued to be available. We therefore believe that any service interruption experienced by PSC may be due to internal matters.”
He promised that: “NIMC is committed to providing excellent verification services to the PSC, NPF and all its partners but the terms and conditions inherent must be adhered to for uninterrupted flow of service.”
NIMC Insists All Its Verification Services, Functional, Accessible
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