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Immersive cultural, tourism activities on the rise across China

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Immersive cultural, tourism activities on the rise across China

By Wang Ke, People’s Daily

In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.

“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.

According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.

This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.

In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.

“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.

Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.

This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.

An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.

Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.

The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.

The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.

According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.

An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.

An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.

Immersive cultural, tourism activities on the rise across China

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Special Forces Troops Intercept Terrorists Planting IEDs in Zamfara

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Special Forces Troops Intercept Terrorists Planting IEDs in Zamfara

By Zagazola Makama

Special Forces Troops of Operation FANSAN YANMA have intercepted terrorists attempting to plant Improvised Explosive Devices (IEDs) along a strategic route in Gando Forest, Anka Local Government Area of Zamfara State.

Intelligence sources told Zagazola Makama that the troops, operating under Operation TSAFTA DAJI III Phase 3, launched an ambush when they encountered a group of terrorists laying IEDs.

On sighting the advancing troops, the terrorists fled into the forest under the cover of darkness, abandoning their explosives and equipment.

Recovered items include: One motorcycle, Three 25-litre jerrycans filled with IED components, 300 meters of sapper cable, one DET 33 electric detonator and one hoe used for planting explosives.

The Nigerian military has continued to maintain an aggressive posture against terrorists and criminal elements in Zamfara State, with Operation FANSAN YANMA and Operation TSAFTA DAJI III targeting bandit strongholds across Anka, Bagega, and Bukkuyum axis.

Special Forces Troops Intercept Terrorists Planting IEDs in Zamfara

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Notorious Bandit Leader Kachalla Dogo Wise Killed in Zamfara Rival Clash

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Notorious Bandit Leader Kachalla Dogo Wise Killed in Zamfara Rival Clash

By Zagazola Makama

A violent clash between rival bandit factions has resulted in the killing of notorious bandit leader Kachalla Dogo Wise in Zamfara State, sources familiar with the incident have confirmed to Zagazola Makama.

According to the source Dogo Wise was killed by another bandit commander, Kachalla Sa’idu Kanin Na Eka, following a dispute over ransom money. The deadly confrontation occurred at Dutsin Daru, Maradun Local Government Area.

Security sources revealed that the conflict erupted after Kachalla Dogo Wise allegedly seized ransom money that was meant for Kachalla Sa’idu Kanin Na Eka. The money was reportedly delivered by families of kidnapped victims, but Wise took full possession of it, refusing to share it with Kanin Na Eka.

Feeling betrayed, Kachalla Sa’idu Kanin Na Eka ambushed and killed Dogo Wise in retaliation, a move that has heightened tensions within the criminal underworld in Zamfara State.

“These bandits have no loyalty among themselves. When money is involved, they turn against each other. Dogo Wise made the mistake of crossing Sa’idu Kanin Na Eka, and it cost him his life.” sad the sources.

Meanwhile, following Dogo Wise’s killing, another powerful bandit leader, Kachalla Jimmu Sumoli, has vowed to avenge his death.

Jimmu Sumoli, a feared commander operating in Zamfara and parts of Sokoto State, reportedly declared that he would retaliate against Sa’idu Kanin Na Eka and his followers.

Source in Maradun LGA confirmed that Sumoli’s men have already begun mobilizing for a possible counterattack,
Implications for Security in Zamfara

The killing of Kachalla Dogo Wise adds to the growing infighting among bandit factions in the North-West, a trend that could weaken their operational strength but also trigger more brutal retaliatory attacks.

“While their internal conflicts reduce their cohesion, it also makes them more unpredictable and dangerous. We are closely monitoring the situation to prevent further violence spilling into communities.” said a military sources.

Notorious Bandit Leader Kachalla Dogo Wise Killed in Zamfara Rival Clash

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Chinese Chamber of Commerce Denies Shooting of Immigration Officer was Ordered by Chinese National

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Chinese Chamber of Commerce Denies Shooting of Immigration Officer was Ordered by Chinese National

By: Michael Mike

The Chinese business community in the country has denied the allegation that the shooting of the immigration officer at a Chinese firm was at the instruction of a Chinese national.

The Director General China General Chamber of Commerce in Nigeria, Dr. Cui Guangzhen in a statement said the said shooting could never have been ordered by a Chinese.

The statement read: “Our attention has been drawn to the reports that Olubunmi Tunji-Ojo, the Minister of Interior condemned the shooting of an immigration officer allegedly on the orders of a Chinese company operating in Nigeria in a briefing on March 27.

“The China General Chamber of Commerce attaches great importance to the reports and carried out an immediate investigation.
Based upon the findings of police authority in Niger State, the incident mentioned by the Minister of Interior happened on the 21st of February, 2025 in Minna, Niger State.

“During a police action, the state police force was trying to effect an arrest of some local citizen who was suspected of stealing iron rods from a Chinese company. When encountering stiff resistance of the suspect, one of the police officers fired a shot and the bullet accidentally hit a passerby who was later identified to be an immigration officer.

“China General Chamber of Commerce would like to clearly state the following:
Neither Chinese citizens nor Chinese companies were involved in the incident. The allegation that a Chinese company employee ordered the shooting of a Nigerian immigration officer is utterly false.
The Chinese companies in Nigeria abide by the laws and regulations of Nigeria and are committed to the economic and social development of Nigeria.

@The China General Chamber of Commerce is saddened by the incident and sincerely wishes the injured a quick recovery.”

Chinese Chamber of Commerce Denies Shooting of Immigration Officer was Ordered by Chinese National

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