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Immersive cultural, tourism activities on the rise across China

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Immersive cultural, tourism activities on the rise across China

By Wang Ke, People’s Daily

In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.

“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.

According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.

This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.

In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.

“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.

Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.

This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.

An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.

Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.

The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.

The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.

According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.

An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.

An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.

Immersive cultural, tourism activities on the rise across China

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FG unveils 39 inmate transport vehicles, armoured booths for prison security

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FG unveils 39 inmate transport vehicles, armoured booths for prison security

By: Our Reporter

Olubunmi Tunji-Ojo, the minister of interior, has inaugurated 39 mini-green Maria vehicles to ensure the safe transportation of inmates to courts during trials.

In a statement on X, the ministry said the commissioning took place at the headquarters of the Nigerian Correctional Service (NCoS).

The minister also unveiled four armoured security guard booths to protect correctional facilities from external aggression by non-state actors.

“The Hon. Minister of Interior, Dr. Olubunmi Tunji-Ojo, today inaugurated four armored security guard booths at the Nigerian Correctional Service headquarters to enhance the defense of correctional facilities against external threats,” the statement reads.

“He also unveiled 39 mini-green Maria vehicles designed to ensure the secure transportation of inmates to court during trials. These efforts reflect President Bola Ahmed Tinubu’s dedication to the safety and welfare of officers and inmates.

FG unveils 39 inmate transport vehicles, armoured booths for prison security

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Damaturu Flyover: The Making of A Befitting State Capital

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Damaturu Flyover: The Making of A Befitting State Capital

By: Mamman Mohammed

Since the news about the signing of the Damaturu fly over contract filtered the air, it attracted accolades in many quarters and of course, reservations in some quarters. This is very normal and usual with every human endeavour.

It is pertinent to note that His Excellency the Executive Governor of Yobe State, Hon. Mai Mala Buni CON, COMN, while presenting the 2025 budget to the state House of Assembly, emphatically said “The widespread of road projects is intended to give a facelift and accessibility to our communities. Government is committed to the completion of the seventeen ongoing road projects, and to embark on eleven new ones. The completion of the township roads and drainages in five Local Government Areas is very dear to the government. I am also pleased to inform you that work would soon commence for the construction of the Damaturu flyover. We would also commence work on the Damaturu Green Economic City”.

Similarly, the budget allocated funds to other sectors to run simultaneously to improve the lives of the people without obstructing the execution of other projects and programmes in other sectors.

Importantly, the budget went through open process of careful and critical scrutiny, with Civil Society Organizations, individuals and groups in attendance.

Throughout the public sitting, none of the interest groups and individuals identified any project including the Damaturu flyover road as a misplacement of priority that would be at the expense of another, and as they may say, it is robbing Peter to pay Paul.

There is no doubt that the Damaturu flyover project will not only check the numerous congestion and accidents in the metropolis but, also beautify Damaturu, from a glorified local government headquarters to a beffiting state capital that is comparable to its peers, and a pride of every Yobean.

This takes us to the Muhammadu Buhari lnternational Cargo Airport as a reference point. When Gov. Buni took over the leadership of the state in 2019, there was an argument for and against the completion of the airport.

Many people described it as a wasteful project while others urged the new administration to ensure its completion. And when Gov. Buni finally announced the completion of the airport which was still at skeletal stage, it put such arguments to halt.

Gov. Buni’s argument was that, abandoning the project at that level would be a monumental loss to the state that would only attract untold inflation whenever any administration decides to complete the airport. Thanks to the wise decision, and the deep futuristic thinking by Governor Buni.

Today, the argument over the completion of the airport is now history. It is
completed and commissioned. It remains
one of the iconic legacy projects, with a very prosperous future to the state.

Already, some international investors have indicated interest in direct and indirect investments in the state. The Qatari business community and most recently, the Moroccan Investment, lmport and Export Development Agency, said the airport is a window to a fruitful economic partnership that would generate employment and wealth creation.

The same criticisms greeted the Kano, Maiduguri, Yola, Kaduna and Jalingo flyovers.

Surprisingly, some characters who lauded the flyovers elsewhere have suddenly changed their positions with the Damaturu flyover.

As a known fact, there may be no single government project or programme that would generate100% support from the public, as everyone may have his opinion for or against such project.

We should always see such projects positively and support government in its development strides to make Damaturu a state capital that is in tune with the changing times.

Damaturu Flyover: The Making of A Befitting State Capital


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Kidnapped Munya LGA Secretary Regains Freedom as Security Forces Intensify Rescue Efforts

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Kidnapped Munya LGA Secretary Regains Freedom as Security Forces Intensify Rescue Efforts

By: Zagazola Makama

The Niger State Police Command has confirmed the release of Usman Daina, the Secretary of Munya Local Government Council, who was abducted by armed bandits.

Daina was freed unhurt following a sustained pursuit operation by security forces. However, authorities have stated that efforts are still ongoing to rescue other victims who remain in captivity and to ensure the arrest of the perpetrators.

Zagazola Makama had reported that On Feb. 21, 2025, heavily armed bandits launched an attack on Munya Local Government Area, abducting several residents, including the council secretary.

It was gathered that that the assailants moved from Chibani forest through the Shakwata axis before striking various communities, including the Dandaudu area of Munya LGA.

The attackers invaded homes, looted food supplies, and forcefully took away multiple victims.

Following the abduction, the Nigerian Army troops, police tactical teams, vigilantes, and other security forces were deployed to track the movements of the kidnappers.

Their aggressive pursuit led to the successful release of Daina, while efforts continue to rescue the remaining captives and dismantle the criminal network responsible for the attack.

Sources said that the security forces are currently conducting aerial surveillance, intelligence-driven operations, and ground raids on identified bandit hideouts in the region.

Kidnapped Munya LGA Secretary Regains Freedom as Security Forces Intensify Rescue Efforts

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