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Immersive cultural, tourism activities on the rise across China

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Immersive cultural, tourism activities on the rise across China

By Wang Ke, People’s Daily

In the Jingyuetan scenic spot in Changchun, northeast China’s Jilin province, a fountain show captivated many tourists. In the center of a square, Chen Jiamin, a tourist from Heilongjiang province, which neighbors Jilin, was posing for photos with the performers of the fountain show.

“Every few steps, there’s a new activity to experience. I’m so immersed in the Mid-Autumn Festival atmosphere here,” Chen said.

Focusing on traditional customs and creating immersive experiences, various regions across China actively introduced new cultural and tourism products, models, and consumption scenes during the recent Mid-Autumn Festival holiday, to better meet the diverse needs of consumers.

According to data from the Ministry of Transport, on Sept. 15, the first day of the holiday, Some 215.92 million passenger trips were handled by China’s transportation sectors, up 37.9 percent year on year.

This year, China’s tourism market has steadily rebounded, with immersive experiences powered by smart technology becoming a new trend. Leveraging diverse settings like scenic spots, museums, and pedestrians, and incorporating technologies such as artificial intelligence, holography, and augmented reality, immersive tourism has introduced new products, scenes, and experiences, enriching people’s travel options and contributing to the high-quality development of the tourism industry.

In a smart tourism immersive experience hall at a tech and art museum in Pingyao ancient city, north China’s Shanxi province, a light show is staged to present the charm of traditional culture to visitors. The light show employs 16 projectors, which project historical scenes onto a massive hemispherical screen, creating a “time travel” experience for visitors and “transporting” them to historical sites and ancient trade routes where camel bells ring.

The “Land of Dramas” immersive theater complex in Zhengzhou, central China’s Henan province saw over 4 million visits this summer. With 56 chessboard-like courtyards, 21 sub-theaters and 6,500 plays, it presented a cultural feast to tourists.

“There is always something different here. Every visit brings new feelings and experiences,” said Li Yi, a local resident in Zhengzhou.

Chen Hong, deputy director of the Key Laboratory of Interactive Technology and Experience System under the Ministry of Culture and Tourism at Beijing University of Posts and Telecommunications, noted that compared to conventional static displays, immersive tourism, enhanced by technology, provides a more comprehensive interpretation and expression of culture. This better satisfies the evolving needs of tourists for cultural experience while opening up new market opportunities, Chen added.

This summer, immersive experience programs incorporating virtual reality (VR) technology have blossomed across the country. According to statistics released by on-demand local services provider Meituan, the number of orders for VR experience programs during the summer surged by 144 percent year on year, and the search volume for “immersive experiences” saw a significant rise, with consumers under 30 accounting for more than half of the demand.

An immersive party event hosted at the Yellow Crane Tower, a renowned historical site in Wuhan, central China’s Hubei province, has attracted a number of foreign visitors. The party features a unique cultural blend of Eastern and Western music, clothing, crafts, and cuisines, creating a vibrant cultural feast that builds a bridge of friendship between East and West.

Zeng Bowei, a professor at Beijing Union University, divides the current immersive experience programs in the cultural and tourism market into two types.

The first includes independently operated immersive products, such as Sleep No More Shanghai, which blends theater with immersive experience.

The second type enhances visitors’ immersive experiences by integrating new technologies with performances, facilities, and activities at scenic spots, such as a light show at Slender West Lake in Yangzhou, Jiangsu province, and the Flight Theater in Changbai Mountain, Jilin province, which simulates a flight over the mountain.

According to the Specialized Committee of Immersive Smart Tourism of the China Culture and Entertainment Industry Association, immersive tourism experiences characterized by high-tech and creative content, as well as strong interaction, are particularly popular with tourists, especially the younger generation. These immersive programs have become a new hotspot in China’s cultural and tourism consumption market.

An expert stressed that while technology is a tool, it is the inherent resources and cultural appeal of a destination or activity that are key to retaining visitors. Tailoring digital technology to align with local cultural and tourism resources is crucial for creating successful immersive products, the expert added.

An immersive Tang-style cultural block in Xi’an, northwest China’s Shaanxi province has launched several cultural and tourism activities this summer, including a carnival co-launched with popular online game Westward Journey, which attracted significant attention from tourists, especially younger audiences. With these events, the cultural block saw over 7,000 visits per day this summer.

Immersive cultural, tourism activities on the rise across China

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Three Bandits Killed as Terrorists Attack Chediya Community in Tsafe LGA

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Three Bandits Killed as Terrorists Attack Chediya Community in Tsafe LGA

By: Zagazola Makama

At least three suspected terrorists were neutralised on Sunday following a violent attack on Chediya community in Agarin ward of Tsafe Local Government Area, Zamfara State.

According to local sources, armed bandits stormed the village in the early hours, opening fire and setting several houses ablaze. The residents, however, mounted stiff resistance, engaging the attackers in a fierce confrontation that resulted in the death of three of the assailants.

While the villagers succeeded in repelling the attackers, the bandits also burned down several homes and forced many families to flee for safety.

“They came heavily armed and started shooting sporadically. Some of our youth confronted them, and in the fight, we managed to kill three of them,” said a resident who asked not to be named for security reasons.

Three Bandits Killed as Terrorists Attack Chediya Community in Tsafe LGA

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Women engineers urge intensified action to tackle plastic pollution

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Women engineers urge intensified action to tackle plastic pollution

The Association of Professional Women Engineers of Nigeria (APWEN), on Monday, called for urgent global action to tackle plastic pollution causing environmental crisis.

APWEN, under its “STEM for All” initiative, North-East zone, made the call, while commemorating the 2025 World Environment Day in Gombe.

Speaking virtually, President of APWEN, Engr. Adebisi Osim, said it is imperative to encourage recycling of plastics, as part of measures to reduce pollution.

Osim noted that the amount of plastics manufactured annually for use had made it necessary for urgent actions to be taken, to ensure a cleaner and safer environment.

“Today’s theme, “End Plastic Pollution” is not just a catchy phrase, It is a wake-up call; a global one and we are answering that call, not with panic, but with STEM-driven solutions and people-centered action.

“According to the United Nations Environment Programme, the world produces over 430 million tonnes of plastic annually, and over two-thirds of that becomes waste.

“Alarmingly, less than 10 per cent is recycled, and the rest clogs our drains, litters our streets, chokes our rivers, and poisons marine life.

“Here in Nigeria, the World Bank estimates that Lagos alone generates 13,000 metric tonnes of waste per day, and 15 per cent of that is plastic.

“We see it daily in pure water sachets lining our gutters, single-use bags littering markets, and microplastics infiltrating our food chains,” she said
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Osim called on stakeholders to invest more in recycling the plastics towards reducing the need for new plastic production, which will in turn lower greenhouse gas emission.

She assured that state chapters are collaborating with young people, to design plastic alternatives, using local materials, and to build waste-sorting systems using simple robotics.

Osim added that the chapters will also explore the conduct of STEM fairs, which are focused on sustainable innovation.

In the same vein, Chairman of the Gombe chapter of APWEN, Engr. Deborah Danladi, urged stakeholders to invest in plastic waste recycling, to save the environment, as well as create jobs and wealth for youths.

Danladi also underscored the need for more action and sensitisation to ensure collective approach to addressing the menace of plastic pollution.

Women engineers urge intensified action to tackle plastic pollution

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UN Agencies Drum Support for Adequate Investment in MSMEs

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UN Agencies Drum Support for Adequate Investment in MSMEs

By: Michael Mike

The United Nations (UN) agencies in Nigeria have hammered on the need for adequate investment in the development of Micro, Small and Medium sized Enterprises (MSMEs) to advance economic growth in the country.

The agencies disclosed this during the commemoration ceremony of the 2025 MSMEs Day on Monday in Abuja.

The event was jointly organised by the United Nations Industrial Development Organisation (UNIDO), International Labour Organisation (ILO), United Nations Development Programme (UNDP), United Nations Information Centre (UNIC) and World Intellectual Property Organisation (WIPO).

Director, UNIDO Sub-regional Office, Abuja, Mr. Philbert Johnson, who was represented by National Programme Officer at UNIDO, Mr. Reuben Bamidele,, said that MSMEs role in nation building cannot be underestimated, therefore the need for adequate investment to ensure their sustainable growth is of uppermost importance.

Johnson said: “We are gathered together today to discuss proper ways to promote innovation and growth within the MSMEs sector.

“In Nigeria, as we know not less than 40million MSMEs are making huge contribution to the economic growth of the country, by providing employment and serving as means of livelihood for people.

“MSMEs, thereby, contribute to the growth of Gross Domestic Products across sectors of the country’s economy. We gathered to dissect the challenges MSMEs face and also, to work closely together towards achieving sustainable growth.”

The ILO Country Representative, Dr Vanessa Phala, stressed the need for strategic measures to be taken to bolster MSMEs impact on the nation’s economy.

Phala, who was represented by ILO’s National Project Coordinator for the Social Dimension of Ecological Transition, Stephen Agugua, said: “We look at how MSMEs can drive the future of the economy through job creation and employment. When you think of job creation and employment that is where ILO comes in.

“MSMEs are key to the growth of every economic sphere: Through this dialogue platform ILO will know the challenges MSMEs are facing and look at pathways for ensuring sustainable solutions collectively.”

The UNDP Deputy-Director, Ms Varsha Redkar-Palepu, represented the National Programme Specialist and Trade Focal Point at UNDP by Claire Henshaw,, described MSMEs as pivotal to nation building.

She noted that MSMEs form the foundation of inclusive and sustainable development in Nigeria, “MSMEs are vital engines for job creation, innovation and social mobilisation, particularly for women and youths. While operating on margins of formal economic systems, we need to put MSMEs at the centre of our development.

“In Nigeria and across Africa, MSMEs holds the key to transforming economic opportunities to meaningful development and the ambition into tangible outcomes,” Phala said.

On his part, Managing-Director of Prohealth, a private organisation, Dr Chinedu Nnabuihe who spoke on behalf of the Nigeria Employers’ Consultative Association (NECA), commended the UN agencies for putting the event together.

According to him, the event is dedicated to the invaluable role MSMEs play in advancing innovation, creating jobs, increasing inclusive and sustainable economic growth across the country.

“In Nigeria, MSMEs are the engine of our economy, driving local production, supporting livelihood and contributing significantly to national GDPs. This is amidst challenges posed by economic situation, limited access to finance and infrastructure.
“Nigeria MSMEs have continued to demonstrate resilience, creativity and determination. At NECA we remain steadfast in our commitment to fostering an enabling environment in supporting MSMEs development,” Nnabuihe said.

The event attracted stakeholders from Small and Medium Enterprises Development (SMEDAN), Nigerian Association of Small Scale Industrialists (NASSI), Nigeria Association of of Small and Medium Enterprises (NASME) and Corporate Affairs Commission (CAC).

Others include, National Insurance Commission (NICOM), Nigeria Social Insurance Trust Fund (NSITF) and Abuja Chambers of Commerce and Industry (ACCI).

Highpoint of the event was visit by the stakeholders to the exhibition stand of MSMEs, overview of UNDP engagement with MSMEs, government agencies’ engagement with MSMEs and WIP-intellectual property for MSMEs.
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