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ITF, NECA Train 30 Entrepreneurs to Turn Business Stories into Economic Value
ITF, NECA Train 30 Entrepreneurs to Turn Business Stories into Economic Value
…Eight-week programme targets weak business positioning, funding challenges
By: Michael Olugbode
The Industrial Training Fund (ITF) and the Nigeria Employers’ Consultative Association (NECA) have trained 30 entrepreneurs to overcome one of the major obstacles to business growth— the inability to communicate their value, attract customers and position their ventures for funding.
The intervention, delivered through an eight-week skills and storytelling programme, was designed to help business owners move beyond possessing technical or creative abilities to effectively presenting their products, services and economic contributions.
At the graduation ceremony in Abuja, the Executive Director of Mswitch Creative Hub and Mswitch Media, Zainab Salami, said the programme was conceived after the organisers identified storytelling and business positioning as persistent challenges among entrepreneurs.
She said many business owners had viable products and services but struggled to explain their value to customers, clients and potential investors, limiting their ability to grow and secure funding.
“When we were picking the participants, we wanted to make sure that we picked business owners. And we know that one issue they had was telling their stories and positioning themselves for customers, for clients and also for funding,” Salami said.
She explained that the training was intended to equip participants with practical tools to articulate their business journeys, demonstrate their impact and communicate the value they create for the economy.
“We wanted to make sure that they were able to position themselves, also talk about their value, talk about how they are also creating impact for the economy and make sure that they are able to tell their stories and become better storytellers that can improve Nigerian economic value basically,” she said.
The programme’s focus on storytelling reflects a growing recognition that business survival depends not only on the quality of a product or service but also on the ability of entrepreneurs to make their ventures visible, credible and attractive to the market.
Salami disclosed that the training featured mentors from Nigeria, the United Kingdom and South Africa, who provided practical frameworks on storytelling and business development.
She added that finance experts, including PhD holders in the field, also helped participants understand how businesses could combine profitability with value creation and economic impact.
“We had mentors across board. We had mentors from United Kingdom, we had from South Africa that were experts in storytelling and they were able to give them practical frameworks for them to be able to properly articulate what they were doing, their businesses,” she said.
Salami further explained that the financial component was designed to help participants appreciate the relationship between sustainable business growth, profit and wider economic contributions.
“We even had people from finance, PhD holders from finance that they were able to let them understand how your business can create impact, make profits and also provide value,” she added.
According to her, the organisers received 100 applications but selected only 30 participants to preserve the specialised nature of the programme and ensure that beneficiaries received adequate attention and practical guidance.
“We had 100 people, we had 100 applications but because we wanted to make it niche, we picked 30 participants for this cohort,” Salami said.
Representing the ITF-NECA Technical Skills Development Programme (TSDP), the Training Manager, ITF Modern Skills Training Centre, Abuja, Hayatu Abubakar Tamgol, said the initiative formed part of efforts to build a pool of skilled Nigerians capable of contributing meaningfully to the economy.
Tamgol said the ITF’s mandate was to encourage skills acquisition within Nigeria’s industrial and commercial sectors and develop indigenous manpower capable of meeting the changing needs of the economy.
“The Industrial Training Fund is a human resource development organisation that is empowered to encourage the acquisition of skills within the nation’s industry and commerce with a view to generate a pool of indigenous manpower sufficient to meet the needs of the economy,” he said.
He added that the organisation was committed to developing the competencies and capabilities of Nigerians to ensure that the country had sufficient skilled manpower to manage its economy.
“And in order to do that, the ITF needs to develop competencies and capabilities of Nigerians so as to have an adequate pool of Nigerians that are capable to manage the nation’s economy,” Tamgol said.
The ITF official said the organisation’s participation in the programme was aimed at ensuring that the skills acquired by youths and entrepreneurs could translate into employment, self-reliance and economic development.
Expressing satisfaction with the outcome of the training, Tamgol said the participants had demonstrated that the programme achieved its learning objectives.
“I’m coming in at the graduation time, and from what I have seen, and from the success stories that these trainees were able to share, I’m very satisfied that learning has taken place here,” he said.
He said both the ITF and NECA were satisfied with the results recorded during the programme, adding that skills development remained essential to tackling youth unemployment and promoting self-employment.
Tamgol also disclosed that the ITF, under the leadership of its Director-General, was implementing its flagship Skills of Artisans programme, which provides Nigerians across the country with opportunities to acquire practical skills.
He said the initiative was designed to enable beneficiaries to become self-employed, earn a livelihood and contribute to a stronger economy.
“The ITF presently, under the leadership of our Director General, is implementing her flagship programme, which is the Skills of Artisans programme. And this programme is giving Nigerians the opportunity, all over the country, for them to acquire skills, so as to be able to be self-employed, for them to be able to take care of themselves, so that Nigeria will be better off,” he said.
For one of the beneficiaries, the training offered a new understanding of the importance of deliberately communicating her personal and business journey.
She said the programme taught her that entrepreneurs risk losing control of their narratives when they fail to explain their experiences, vision and value effectively.
“Because one of the things we learn in class is, if you don’t tell your story, somebody will tell it for you and they will tell it wrongly,” she said.
The participant added that technical or creative ability alone was insufficient if customers, partners and investors remained unaware of the person behind the work or the value being created.
“One thing that I’ve learned is that no matter how good you are as a creative, if nobody knows you, it’s like a waste,” she said.
She said the training had equipped her to communicate her work more effectively, explain her vision and position her creative enterprise for greater visibility.
“For me now, learning the story now, I’m not just being a creative, I’m able to let people know what I do and my vision as a whole,” she added.
ITF, NECA Train 30 Entrepreneurs to Turn Business Stories into Economic Value
News
ROSOWA Urges Motorists to Drive Responsibly, Protect Lives
ROSOWA Urges Motorists to Drive Responsibly, Protect Lives
Association calls for strict adherence to traffic rules, says every family deserves to see loved ones return home safely
By: Michael Mike
The Road Safety Officers’ Wives Association (ROSOWA) has called on motorists to embrace responsible driving and strict compliance with traffic regulations to curb avoidable road crashes and prevent further loss of lives.
The President of ROSOWA, Dr Nafisat Shehu-Mohammed, made the call at a joint press briefing organised by the Federal Road Safety Corps (FRSC) to commemorate the 2026 World Day of Remembrance for Road Traffic Victims.
Shehu-Mohammed said the annual commemoration was not merely an occasion to remember those who had died in road crashes but also an opportunity to recognise the pain, trauma and enduring losses suffered by affected families.
She expressed sympathy with mothers who had lost children, children who had lost parents and families whose lives had been shattered by road crashes.
According to her, this year’s theme, “A Light That Unites Us”, underscores the need for collective commitment and action to prevent road traffic deaths and injuries.
She said every road crash represented more than a statistic, as behind each incident were broken families, lost dreams and loved ones whose absence left lasting emotional scars.
“Behind every road crash is a broken heart, an empty seat, and a dream that may never be fulfilled. Looking at the theme, ‘A Light That Unites Us’, reminds us that even in our grief, we can unite to save lives,” she said.
The ROSOWA president urged motorists to recognise their responsibility to other road users, stressing that reckless driving and disregard for traffic regulations could have devastating consequences for families and communities.
She reminded drivers that their loved ones were waiting for them at home and urged them to make safety a priority whenever they took to the roads.
She also reaffirmed the association’s commitment to promoting road safety, saying every life mattered and every family deserved to see their loved ones return home safely.
“Let the light we kindle today shine through our actions by driving responsibly, obeying traffic rules, and protecting one another on our roads,” she said.
She further expressed solidarity with bereaved families and survivors, urging Nigerians to translate the lessons of the commemoration into practical actions that would make the nation’s roads safer.
“To the bereaved families, we share in your pain. To the survivors, we stand with you. And to every road user, please remember, someone is waiting for you at home.
“Let us turn remembrance into responsibility, grief into action, and our collective light into hope for safer roads. May the souls of the departed rest in peace,” she said.
ROSOWA Urges Motorists to Drive Responsibly, Protect Lives
News
UN Women, Disability Advocates Back 220-Hour Marathon to Combat Gender-Based Violence
UN Women, Disability Advocates Back 220-Hour Marathon to Combat Gender-Based Violence
…Eyong says legal awareness key to protecting women, girls; Alta demands accessible police stations, courts, hospitals for survivors with disabilities
By: Michael Mike
The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) and disability rights advocates have thrown their weight behind a 220-hour reading marathon aimed at exposing gaps in the protection of women and girls against sexual and gender-based violence (SGBV) across Nigeria and 14 other African countries.
The initiative, spearheaded by Olubunmi Uluba, seeks to raise public awareness of existing laws, human rights instruments and survivor protection frameworks through a nine-day, four-hour marathon reading aloud, while drawing attention to the persistent disconnect between legal protections and the ability of women and girls to access justice.
The exercise, which also seeks to set a Guinness World Record for the longest marathon reading aloud, has been described by UN Women as an opportunity to turn legal knowledge into an instrument of public education, human rights advocacy and social transformation.

Speaking at a press conference, UN Women Country Representative to Nigeria and the Economic Community of West African States (ECOWAS), Beatrice Eyong, said the fight against gender-based violence must move beyond statistics, policies and legislative reforms to address the human experiences behind the figures.
She said behind every statistic was a survivor seeking justice, a young girl yearning for safety and a community striving to protect human dignity.
Eyong noted that SGBV remained one of the most persistent human rights challenges confronting Nigeria, Africa and the international community, identifying the gap between existing laws and public awareness of legal protections as a major obstacle to tackling the menace.
According to her, many women and girls remain unaware of their rights, the legal safeguards available to them and where to seek assistance when their rights are violated.
She said the 220-hour marathon was significant because it would bring legal frameworks and human rights instruments from 15 African countries closer to the people they were designed to protect.
Through the exercise, Uluba is expected to read relevant legal provisions and survivor protection laws, helping to translate often inaccessible legal documents into practical knowledge that can empower individuals and communities.
Eyong said every hour devoted to reading presented an opportunity for someone to understand their rights, recognise different forms of violence, appreciate the importance of consent or discover where survivors could obtain assistance.
She stressed that knowledge was an essential tool for preventing violence, protecting vulnerable populations and improving access to justice.
The UN Women representative said the initiative reflected the organisation’s conviction that gender equality and the elimination of violence against women and girls were non-negotiable.
She also situated the campaign within the framework of the United Nations Sustainable Development Goals, particularly Goal 5 on gender equality, Goal 4 on quality education and Goal 16 on peace, justice and strong institutions.
Eyong, however, emphasised that ending gender-based violence could not be left to governments or development organisations alone, calling for a collective response involving traditional and religious leaders, civil society groups, the media, families, men and boys.
She urged stakeholders to challenge harmful social norms, promote accountability and build communities where violence against women and girls was neither tolerated nor normalised.
Commending Uluba’s courage and determination, Eyong said the initiative demonstrated how individual commitment and public advocacy could inspire wider movements for social change.
She expressed UN Women’s solidarity with the organiser, wishing her strength, good health and success throughout the marathon.
However, the intervention by the disability rights community highlighted another critical dimension of the campaign: the additional barriers confronting women and girls with disabilities in accessing protection and justice when they experience sexual and gender-based violence.
Founder and President of the Network of Women with Disabilities, Hon. Lois Auta, said her organisation’s support for the initiative was driven by the need to break the silence surrounding violence against women, particularly those living with disabilities.
She observed that survivors with disabilities often faced multiple obstacles when attempting to report abuse, obtain medical attention or pursue justice.
Among the challenges she identified were inaccessible police stations, the absence of sign language interpreters, inadequate medical facilities and discriminatory practices within the justice system.
According to her, these barriers frequently discourage survivors from reporting violations and pursuing justice, leaving perpetrators with opportunities to evade accountability.
Auta argued that the existence of laws protecting women and persons with disabilities would have limited impact if survivors could not access the institutions responsible for enforcing them.
She therefore insisted that the reading marathon must go beyond reciting legal provisions to ensuring that their contents were understood, accessible and effectively implemented.
She called for legal information to be translated into Braille for visually impaired persons, simplified and easy-to-read formats for individuals with intellectual and learning disabilities, and sign language interpretation for people with hearing impairments.
The disability rights advocate also urged governments to domesticate, adequately fund and enforce disability rights legislation, while calling on the police and judiciary to strengthen the capacity of their personnel to respond appropriately to cases involving survivors with disabilities.
She stressed the need to make police stations, hospitals and courts physically and institutionally accessible, noting that equal protection under the law must extend to women and girls regardless of their disabilities.
Auta further challenged civil society organisations to move beyond token representation by actively involving women with disabilities in the design, implementation and evaluation of programmes affecting them.
She invoked the disability rights principle, “Nothing about us without us”, arguing that women with disabilities must be recognised as active participants in decisions concerning their safety, rights and welfare.
She also appealed to the media to sustain coverage throughout the nine-day exercise rather than concentrating attention on its opening ceremony, stressing that continuous public engagement was necessary to achieve the campaign’s broader objectives.
Both speakers called for a coordinated national and regional response to gender-based violence, emphasising that legislation alone could not eliminate abuse without sustained public education, effective enforcement and changes in social attitudes.
While Eyong underscored the importance of making legal protections known to the public, Alta drew attention to the practical barriers that prevent some of the most vulnerable survivors from benefiting from those protections.
Their positions converge on a fundamental challenge confronting the campaign against gender-based violence: ensuring that the rights guaranteed by law translate into protection, support and justice for every woman and girl.
For Uluba, the 220-hour marathon represents an attempt to use an extraordinary endurance challenge to sustain public attention on an issue that continues to affect millions of women and girls.
But Eyong said the ultimate achievement must extend beyond breaking a Guinness World Record to breaking the silence surrounding violence, changing attitudes and ensuring that women and girls can live with dignity, safety and freedom from abuse.
The broader test of the initiative, therefore, will be whether the knowledge generated translates into greater awareness of legal rights, improved access to support services, stronger institutional accountability and an inclusive justice system that leaves no survivor behind.
UN Women, Disability Advocates Back 220-Hour Marathon to Combat Gender-Based Violence
News
KACRAN Applauds Tinubu over Yobe Cargo Airport Takeover, Urges Buni to Invest Refund in Agriculture
KACRAN Applauds Tinubu over Yobe Cargo Airport Takeover, Urges Buni to Invest Refund in Agriculture
…Says Federal ownership will boost North-East exports, create jobs, attract investors
By: Michael Mike
The Kulen Allah Cattle Rearers Association of Nigeria (KACRAN) has described the Federal Government’s takeover of the Yobe International Cargo Airport as a strategic economic intervention capable of transforming the North-East into a major agricultural, livestock and commercial export hub.
The association also urged Yobe State Governor, Mai Mala Buni, to channel part of the billions of naira expected as reimbursement for the airport project into agriculture, commerce, water supply, rural infrastructure and other critical sectors
KACRAN National President, Hon. Khalil Mohd Bello, in a statement, commended President Bola Tinubu for approving the takeover and reimbursement of the investment made by the Yobe State Government, describing the decision as a masterstroke for national economic development.
He also applauded members of the National Assembly for approving the promissory note for the reimbursement, expressing optimism that Federal Government ownership would accelerate the airport’s full operationalisation as an international cargo hub.
Bello said the facility, when fully operational, would serve not only Yobe but the entire North-East, neighbouring countries and the wider business community by providing an efficient channel for transporting agricultural produce, livestock products and manufactured goods to domestic and international markets.
He credited former Yobe Governor and Minister of Police Affairs, Senator Ibrahim Gaidam, with initiating the airport project, while commending Buni for sustaining its construction despite the enormous financial demands.
The KACRAN president described Buni’s decision to hand over the airport to the Federal Government as an act of patriotism and statesmanship, saying it reflected his commitment to regional and national economic development.
According to him, the airport’s economic significance extends beyond aviation, as it could stimulate investment in agriculture, livestock processing, fisheries, mining and other commercial activities across the region.
He identified sesame seeds, gum arabic, beans, groundnuts, grains, vegetables, fruits, cattle, sheep, goats and fisheries products as some of the commodities the North-East could export through the facility.
Bello particularly advocated the establishment of modern, internationally certified halal meat processing and export centres to enable the region to move beyond the traditional sale of live animals to exporting processed beef, mutton and goat meat.
He said such facilities could open access to markets in the Middle East, North Africa, Europe and Asia while creating investment opportunities in abattoirs, cold-storage facilities, milk industries, food processing and logistics.
The association said the airport could also strengthen regional economic integration by positioning Damaturu as a commercial gateway serving Borno, Yobe, Adamawa, Gombe, Bauchi and Taraba states, as well as neighbouring Niger, Chad and Cameroon.
Bello further said the airport’s operationalisation could generate employment across the agricultural and livestock value chains, increase foreign exchange earnings, reduce post-harvest losses and improve farmers’ incomes.
The association also linked the airport project to the North-East Development Commission’s planned deployment of more than 10,000 electric tricycles, taxis and buses across the region.
It commended the NEDC Managing Director, Alhaji Mohammed Goni Alkali, Executive Director, Administration and Finance, Dr Garba Iliya, and other management staff for organising sensitisation workshops on electric vehicles across the six North-East states ahead of the planned deployment.
Turning to the expected reimbursement to Yobe State, Bello appealed to Buni to invest part of the funds in expanding agricultural production, particularly in areas with strong potential for food production.
He cited Machina Local Government Area’s capacity for beans production and Gaidam’s potential for onions and other food ingredients, urging the state government to strengthen the agricultural sector to support food security and commercial exports.
He also called for additional investment in modern markets, noting that such facilities could stimulate commercial activities, create employment and strengthen the state’s economy.
Other priority areas identified by KACRAN include solar-powered boreholes in grazing reserves and other pastoral communities, planting of about 10,000 economic and mango trees, and construction of rural roads linking farming communities to Damaturu and the cargo airport.
The association further urged the governor to allocate resources to education, healthcare, security, youth and women’s empowerment, small-scale industries and accessible soft loans for traders, business owners and pastoralists.
Bello called on other North-East states to identify their competitive agricultural and industrial products, invest in processing facilities and take advantage of the cargo airport to expand exports.
He said coordinated efforts by the six states would maximise the economic benefits of the facility and strengthen the North-East’s contribution to national development.
KACRAN Applauds Tinubu over Yobe Cargo Airport Takeover, Urges Buni to Invest Refund in Agriculture
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