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MultiChoice appoints Chief Operating Officer

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MultiChoice appoints Chief Operating Officer

MultiChoice appoints Chief Operating Officer

MultiChoice Nigeria has appointed Ayo Ajala as its chief operating officer.

As the chief operating officer for MultiChoice Nigeria, he will oversee customer functions and the business operations of the Nigeria business and ensure that processes and systems are sufficiently robust to support the company’s growth.

Prior to his appointment, he worked in the human resources Department from 2004 and became the head in 2012, where he championed the robust transformation of the finance, customer value management and sales divisions, amongst others, and built a strong talent bench in MultiChoice Nigeria.

Ajala rose to become regional HRBP (Nigeria, West & Central Africa) in 2016, and in 2018, was the HR director, MultiChoice Nigeria. By 2019, he had demonstrated an extensive track record in leading and moulding people and consequently, rose to become the group executive head, HR, MultiChoice Africa Holdings.

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Thumbs up to my Bini brothers in the Nigerian music industry,

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Thumbs up to my Bini brothers in the Nigerian music industry,

By: Augustine Osayande

The monumental impact of Bini boys on the dynamic landscape of the Nigerian music industry is a testament to the rich tapestry of talent, creativity, and cultural influence that emanates from this vibrant community. These talented individuals have not only shaped the musical landscape of Nigeria but have also played a pivotal role in celebrating and preserving the heritage of Benin culture.

From the pioneers of Afrobeat to the current crop of contemporary stars, the journey of Bini talents in the music industry has been nothing short of remarkable. Their melodies, rhythms, and lyrics resonate across generations, providing a soundtrack to the evolving narrative of Nigerian society. Bini boys have not merely entertained; they have become torchbearers, guiding the nation through different eras with their music.

The cultural significance of Bini music extends beyond mere entertainment; it serves as a powerful platform for celebrating Benin culture and heritage. Through their art, Bini musicians have become ambassadors, fostering awareness and appreciation for the traditions and language of their people. They’ve used their creative expression to address social issues, providing a voice to the Bini language and contributing to a broader cultural dialogue.

A shining example of this commitment to tradition and culture is the fast-rising Nigerian singer, Crown Uzama, popularly known as Shallipopi. His upcoming homecoming music concert is not just a musical event; it’s a cultural extravaganza that promises to showcase the traditional way of life intertwined with the contemporary. Shallipopi’s dedication to his roots reflects a broader trend among Bini boys who see their success as a means to uplift and celebrate their cultural heritage.

In the grand mosaic of Bini talents, figures like Divine Ikubor (Rema), Santan Dave, Johnny Drille, and Harry Carter stand out as beacons of versatility and creativity. Rema’s international acclaim with his hit song ‘Calm Down remix’ on the American Billboard Hot 100 is a testament to the global appeal of Bini talent. Santan Dave, with his distinctive rap style, and Johnny Drille, with his melodious singles, have added diverse Flavors to the Bini musical legacy.

The commitment of the Edo State Government to support creative talents is a welcome development. The assurance of continued support not only fosters the growth of individual artists but also lays the foundation for the evolution of the state’s cultural identity. The suggestion to transform Shallipopi’s homecoming music concert into an annual state music event is a brilliant initiative. This will not only provide a sustainable source of income for artists but also serves as a powerful platform to promote the rich cultural heritage of the Benin people to a global audience.

In essence, the story of Bini boys in the Nigerian music industry is not just about melodies and rhythms; it’s a narrative of resilience, cultural pride, and the unwavering commitment to shaping a future where the echoes of their music reverberate through generations to come.

●Augustine Osayande, PhD, contributed this article through austinelande@yahoo.com

Thumbs up to my Bini brothers in the Nigerian music industry,

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FG Expresses Delight Over Spain’s Interest in Nigeria’s Music Industry

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FG Expresses Delight Over Spain’s Interest in Nigeria’s Music Industry

By Michael Mike

The Federal Government has expressed delight over Spain’s interest in Nigeria’s music industry.

The Spanish government on Tuesday through it’s ambassador to Nigeria, Juan Sell indicated willingness to invest in Nigeria’s music industry following from earlier collaboration in the country’s creative art industry.

The Director-General, Nigerian Tourism Development Authority, Folorunsho Coker said Nigeria is indeed glad that the Western European country has shown introduce in investing in Nigeria’s music industry.

Speaking at a press conference on VIS A VIS, a flagship professional meeting between the African music industry and Spanish music producers which is also aimed at the internationalization of African music, Coker said with Nigeria as a creative hub in Africa, Spain has recognized the importance of the Nigerian music industry to its Gross Domestic Product.

He noted that: “This project will open up the potentials in the creative industry in Nigeria. So I would expect that shortly after this project, I will not be surprised to see Spanish businesses in this creative industry deciding to come and invest in the critical infrastructure for the music industry such as the recording studios, film studios etc.

“Spain recognises the importance of this creative industry to their GDP. If we can mutually benefit from this project, I think it will be a wonderful thing. Nigeria is the creative hub of Africa in music, film and fashion. I try as much as get the interest in all the mediums of our cultural expression on this one outing because I know this is a good way for me to project Nigeria not just music but using her music to project much more to Spain.”

“I think Nigeria could create a very important component of the festivals in Spain. It will attract even more Europeans to head to Spain on a continuous annual basis.”

Also speaking, the Ambassador of Spain to Nigeria, Juan Sell, said “I am particularly proud of this programme because it brings together a lot of things that we care a lot about.”

He said: “We truly believe this project can create a good collaboration between Nigeria and Spain in the field of music, and that would provide us with a very good platform to build upon it.”

FG Expresses Delight Over Spain’s Interest in Nigeria’s Music Industry

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Veteran Actor, Femi Ogunrombi known as Papa Ajasco Is Dead

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Veteran Actor, Femi Ogunrombi known as Papa Ajasco Is Dead

A theatre practitioner Shaibu Husseini has confirmed the death of Femi Ogunrombi popularly as Papa Ajasco in Wale Adenuga’s Comedy Series.

Although the details given by Husseini are quite sketchy, he,, however confirmed that the seasoned Thespian breathed his last on Saturday.

“I have just been reliably informed that the ethnomusicologist, former Music Instructor with the National Troupe Of Nigeria and oone-timestand ior the ‘Papa Ajasco’ character on the popular WAP Comic Series ‘Papa Ajasco’ MMrFemi Ogunrombi is DEAD.

I am told that the actor, singer, highlife and trained Nurse whom we fondly called ‘Uncle Ogurombo’ (not to his hearing though) passed on this evening”, he wrote on his social media pages.

MMrFemi Ogunrombi took over the character, Papa Ajasco when the former character, Abiodun Ayoyinka pulled out of the show and he carried on with the role while it lasted.

Veteran Actor, Femi Ogunrombi known as Papa Ajasco Is Dead

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