The Body Shop Opens in Abuja

… Deputy British High Commissioner Describes Nigeria as High Growth Market

By: Michael Mike

The Body Shop, 48 years after its establishment in Brighton, England has opened its first store in West Africa. The store was opened in Abuja, Nigeria’s capital on Saturday.

The latest addition to the renowned British cosmetics, skincare and perfume company which was established in 1976 by Anita Roddick was opened at the Jabi Mall by the British Deputy High Commissioner to Nigeria, Gill Lever.

Speaking at the opening, Lever said it was a momentous occasion showing growing economic partnership between the United Kingdom and Nigeria. She equally noted that the UK’s Department for Business and Trade has identified Nigeria as a high-growth market.

Lever said: “It is an absolute pleasure to join you today to celebrate the launch of The Body Shop here in Nigeria. This is a momentous occasion, not only for The Body Shop as a pioneering UK brand but also for the growing economic partnership between the United Kingdom and Nigeria.

“What better moment than International Women’s Day to celebrate the arrival of The Body Shop in Nigeria. This launch is more than just the opening of a store—it is a statement of intent. It represents the power of ethical business, the strength of UK-Nigeria collaboration, and the unwavering commitment to female empowerment.”

She added that: “The Body Shop’s arrival in Nigeria is a testament to the strength of UK-Nigeria trade relations and the immense potential of the Nigerian market. As a brand rooted in ethical values, sustainability, and community empowerment, The Body Shop aligns perfectly with the aspirations of Nigerian consumers who increasingly value quality, authenticity, and responsible business practices.”

The Deputy High Commissioner disclosed that: “In 2023, the total trade in goods and services between the UK and Nigeria was valued at £7.8 billion, representing and increase from £6.9 billion in 2022.

“Nigeria is the UK’s second-largest trading partner in Africa, and the UK is one of the largest foreign investors in Nigeria, with investments spanning sectors such as energy, finance, and retail.

“The UK’s Department for Business and Trade has identified Nigeria as a high-growth market, with a young, dynamic population of over 200 million people and a rapidly expanding middle class.”

She noted that: “The Body Shop’s entry into Nigeria is a clear signal of the confidence UK businesses have in this market. It also reflects the shared commitment of both our nations to fostering sustainable and inclusive economic growth.

“The Body Shop is not just a beauty brand; it is a movement. Founded in the UK in 1976, it has been a trailblazer in promoting ethical consumerism, fair trade, and environmental sustainability.

“The Body Shop sources many of its ingredients through its Community Trade program, which supports over 25,000 people globally, including farmers and artisans in developing countries.

“The brand is also committed to fighting climate change, with initiatives to reduce carbon emissions and promote renewable energy.

“By bringing these values to Nigeria, The Body Shop is not only offering high-quality products but also contributing to the empowerment of local communities and the protection of our planet.

“The launch of The Body Shop in Nigeria is a milestone, but it is also a stepping stone toward an even brighter future for UK-Nigeria trade.

Lever said: “The UK’s Developing Countries Trading Scheme (DCTS), launched in 2023, provides Nigerian businesses with preferential access to the UK market, reducing tariffs and simplifying trade rules.

“We are also working closely with Nigerian partners to address challenges such as infrastructure development, access to finance, and skills training, ensuring that trade benefits all segments of society.

“As we celebrate today, let us also look ahead to the opportunities that lie before us. Together, we can build a trade relationship that is not only prosperous but also sustainable and inclusive.”

The envoy congratulated Shalom Lloyd and The Body Shop Team on the exciting new chapter in Nigeria, stating that: “Your presence here is a symbol of the strong ties between our two nations and a reminder of the power of trade to create positive change.”

She added that: “To the Nigerian people, I say: The UK is committed to being your partner in progress. We believe in your potential, and we are here to support your aspirations.”

According to a pre-launch statement, the people behind the franchise not just entrepreneurs—they are changemakers. Their commitment to female empowerment extends beyond the beauty industry into healthcare, economic development, and sustainability.

Edward Nnadi (CEO) and Shalom Lloyd (MD) are British Nigerians whose businesses are built on purpose and impact before profit. Some of their businesses that span across the UK and Nigeria are Jean Edwards Consulting (UK and Nigeria); Naturally Tiwa Skincare (UK); Naturally Tribal Nigeria; eMQT (UK); Jean Edwards Oils Limited Abuja; and The IVY League Abuja.

A Strong and Meaningful Partnership
It is clear why this partnership between The Body Shop and its franchisees in Nigeria is such a good match. Both share a passion for ethical business, sustainability, and women’s empowerment. This launch is just the beginning, and there is no doubt it will inspire even more impactful collaborations between the UK and Nigeria.

The statement revealed that the franchises have been offering free cervical cancer screening across Nigeria, actively working to save lives through early detection; they are deeply involved in creating employment opportunities for Nigerian women in the shea industry, ensuring fair wages and ethical sourcing for an industry that supports 16 million rural women across Africa.

The Body Shop Nigeria is more than a beauty business—it is a movement that uplifts, empowers, and transforms lives; according to the statement.

The Body Shop Opens in Abuja