Thousands Roar as Engr. Gubio Welcomes Residents at APC 2027 Campaign Flag-Off in Borno

By: Dr. James Bwala

The atmosphere in Borno was charged with excitement as thousands of residents gathered to welcome Governor Zulum and his successor, Engr. Mustapha Gubio, as well as other leaders of the All Progressives Congress (APC) during the flag-off of the party’s 2027 campaign in the state. The event was marked by songs, dances, cheers, and expressions of confidence in the party’s leadership. Beyond the celebration, however, the gathering carried a more profound message: the people of Borno are demanding unity, grassroots participation, continuity, and purposeful leadership as the state prepares for another important political season.

From the moment Engr. Gubio arrived, and residents responded with extraordinary enthusiasm. Men, women, young people, community leaders, and party supporters cheered, sang, and danced in anticipation of the speeches and declarations that followed. Their welcome demonstrated more than political excitement. It reflected a strong emotional connection between the people and a leadership vision that they believe can protect the progress already achieved while addressing the challenges that remain.

The event became even more significant when Engr. Gubio and Governor Babagana Umara Zulum mounted the podium. Gubio and Governor Babagana Umara Zulum mounted the podium. Gubio and Governor Babagana Umara Zulum mounted the podium. Gubio and Governor Babagana Umara Zulum mounted the podium. Gubio and Governor Babagana Umara Zulum mounted the podium. Their appearance generated loud applause and renewed chants of victory. The crowd’s reaction revealed the level of confidence many residents have placed in the APC leadership. In their speeches, the leaders called for unity, discipline, and a stronger connection with the grassroots. They reminded supporters that electoral victory is not secured by slogans alone but through organization, consultation, service, and constant engagement with the people.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

The call for unity is particularly important in a state such as Borno, which has experienced serious social, economic, and security challenges. For many years, citizens have endured the effects of insecurity, displacement, disrupted livelihoods, and limited access to essential services. These difficulties require a political culture that prioritizes cooperation rather than division. Political differences are normal in a democracy, but they should not be allowed to weaken the collective determination to build a safer, more prosperous, and more united Borno.

The APC flag-off therefore offered an opportunity to remind citizens that development cannot be achieved when communities are divided against one another. The strength of Borno lies in its diversity, resilience, and shared identity. From urban centers to rural communities, citizens have a common interest in peace, education, employment, infrastructure, agriculture, healthcare, and economic opportunity. A united electorate is better positioned to demand responsible leadership and to support programs that benefit the wider population rather than a narrow group.

Engr. Gubio’s warm interaction with residents also underlined the importance of grassroots politics. A successful government must understand the realities of ordinary people. Policies designed in offices and announced from platforms can only succeed when they respond to the everyday experiences of families, farmers, traders, students, workers, and vulnerable citizens. Grassroots engagement allows leaders to hear directly from the people, identify urgent needs, and evaluate whether government programs are producing meaningful results.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

This approach should not be limited to campaign periods. Political leaders must maintain regular contact with communities before, during, and after elections. They must visit local areas, consult traditional and religious leaders, listen to youth and women, and create channels through which residents can express concerns. Grassroots politics should be understood as a commitment to inclusion and accountability, not merely as a strategy for winning votes.

The enthusiasm witnessed at the campaign flag-off provides a strong foundation for this engagement. However, enthusiasm must be converted into practical action. Supporters who filled the venue with songs and dances are not simply an audience; they are stakeholders in the future of the state. Their support should encourage the APC leadership to remain accessible, transparent, and responsive. In turn, supporters must participate constructively by promoting peace, rejecting hate speech, and holding their leaders to the promises made during the campaign.

Governor Zulum’s participation added weight to the gathering. His administration has become associated with reconstruction, rehabilitation, resettlement, and efforts to restore public confidence after years of insecurity. While no administration can solve every challenge immediately, the continuity of policies that address the needs of affected communities is essential. Abrupt changes in direction can slow development, waste resources, and undermine programs that require sustained attention.

This is why the prospect of continued APC leadership has attracted considerable public interest. Continuity does not mean refusing to improve or ignoring criticism. Rather, it means preserving successful initiatives while correcting weaknesses and introducing new solutions where necessary. Gubio was described as a responsible successor who understands the achievements of the current administration, learns from its limitations, and is ready to build on its foundation.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

The declaration of hope from the podium was therefore significant. Hope is not an empty political word when it is connected to a clear program and measurable objectives. For Borno’s citizens, hope means safer communities, functional schools, stronger hospitals, better roads, expanded economic opportunities, and a government that treats every citizen with dignity. It means that displaced families can return to their homes with confidence, young people can find meaningful opportunities, and women can participate fully in economic and civic life.

Hope must also be supported by realistic planning. The next administration will face complex demands, including the continued need for security, reconstruction, humanitarian support, job creation, and diversification of the state’s economy. Agriculture, livestock, commerce, technology, vocational training, and small businesses should receive sustained attention. A state with a large population of young people must create avenues for them to develop skills and contribute productively to society.

The 2027 election will therefore be more than a contest between political parties. It will be a decision about the direction Borno should take in the coming years. Voters will have to examine the records, programs, character, and capacity of the candidates presented to them. They should not be influenced solely by political excitement, personal attacks, or temporary promises. Democratic participation is strongest when citizens are informed and when campaigns focus on issues that affect their lives. That is the clear message from Gubio. 

Zulum said APC has an opportunity to present a compelling case to the people. The party can point to its experience in managing the state during difficult times, its commitment to reconstruction, and its emphasis on security and development. However, he observed that it must also recognise that voters expect more than celebration. They expect results. They want leaders who will reduce poverty, strengthen public institutions, improve basic services, and ensure that development reaches communities across the state thus, his choice of a worthy successor for the 2027 gubernatorial election for Borno state. .

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

The songs and dances at the flag-off symbolized confidence, but they also carried a responsibility. Political leaders should interpret the crowd’s support as a mandate to work harder, not as permission to become complacent. The people of Borno have shown that they are willing to stand with leaders who demonstrate commitment. In return, those leaders must prove that their loyalty is to the people and to the long-term progress of the state.

Unity will remain central to achieving these goals. The APC campaign should reach beyond existing party supporters and speak to citizens who may have different political opinions. A government is responsible for everyone, including those who did not vote for it. Campaign language should therefore be inclusive, respectful, and focused on shared aspirations. Division may produce short-term political advantage, but unity produces lasting development.

The role of young people in the 2027 campaign will also be decisive. Youths are not merely mobilizers at rallies; they are the future leaders, professionals, entrepreneurs, innovators, and public servants of Borno. They should be encouraged to participate in policy discussions, voter education, community development, and peaceful political activities. Their energy must be directed toward constructive engagement rather than manipulation or violence.

Women, too, must be fully included in the political process. Their experiences often give valuable insight into the effects of insecurity, poverty, displacement, and inadequate public services. Greater participation of women in party structures, decision-making, and elected positions would strengthen representation and improve the quality of governance.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

As the campaign progresses, all political actors have a duty to preserve peace. Borno has suffered enough from violence and instability. No electoral ambition is worth destroying the lives, property, and relationships of citizens. Candidates, supporters, traditional authorities, religious leaders, civil society organizations, and security agencies must work together to ensure that political competition remains peaceful. The 2027 elections should demonstrate that Borno can disagree politically while remaining united socially.

The reception given to Engr. Gubio and the response to Governor Zulum’s address indicate that the APC has begun its campaign with considerable momentum. Yet the real test will be whether that momentum can be transformed into a disciplined, issue-based, and people-centered movement. The party must continue to engage the grassroots, present credible plans, welcome constructive criticism, and maintain internal unity.

For the people, the campaign offers an opportunity to participate actively in shaping the state’s future. They should attend political meetings, ask questions, compare programs, and vote according to their understanding of the issues. They should also resist attempts to use poverty, ethnicity, religion, or insecurity to manipulate their choices. The power of democracy rests with citizens who vote wisely and remain vigilant after elections.

The APC flag-off in Borno has shown that political campaigns can inspire optimism and renew public confidence. The cheering crowds, vibrant songs, and energetic dances reflected a desire for progress and a belief that the state can achieve greater stability and development. The message from the podium was clear: unity, grassroots engagement, and purposeful leadership must guide the journey to victory in 2027.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

Engr. Gubio’s interaction with residents and the strong presence of Governor Zulum created a moment of political symbolism, but the significance of the event will ultimately depend on what follows. Victory should not be treated as an end in itself. It should be understood as a responsibility to serve, protect, and develop the people. If the APC can sustain its connection with the grassroots, build on existing achievements, address shortcomings, and remain committed to inclusive governance, it will have a strong argument before the electorate.

* James Bwala, PhD, writes from Maiduguri.

Thousands Roar as Engr. Gubio Welcomes Residents at APC 2027 Campaign Flag-Off in Borno

Borno APC 2027: Betara’s Wisdom and Generosity Take Centre Stage at Campaign Council Inauguration

By: Dr James Bwala

The inauguration of the Borno State APC 2027 Campaign Council was more than a political event. It was a demonstration of leadership, responsibility, and renewed commitment to the people. Among the most memorable moments was the speech delivered by Rt Hon. Muktari Betara Aliyu, member representing Biu, Kwaya Kusar, Bayo, and Shani Federal Constituency. His words of wisdom, practical counsel, and generous donations resonated deeply with the crowd, earning him a standing ovation and further strengthening his reputation as a compassionate and visionary leader.

Betara’s intervention came at a critical time. As the All Progressives Congress prepares for the 2027 elections, the party must do more than celebrate its past achievements. It must rebuild trust, reconnect with citizens, and mobilise support from the grassroots. Recognising this reality, Muktari Betara urged the newly inaugurated campaign council to return to the people, reconcile with those who feel neglected or disappointed, and restore confidence in the party’s leadership. His message was both timely and necessary.

Political campaigns are often conducted through rallies, promises, and publicity. However, successful campaigns are built on relationships with the people. The electorate wants to be heard, respected, and included in the political process. Betara’s advice to return to the grassroots reflects an understanding that political strength does not come only from party offices or public ceremonies. It comes from the confidence of ordinary citizens in villages, towns, wards, and local communities.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

The campaign council, therefore, has a responsibility that goes beyond organising events. It must listen to the people and understand their concerns. It must identify those who are unhappy with the party and engage them honestly. It must address grievances, correct misunderstandings, and demonstrate that the APC remains committed to the welfare of the people. Reconciliation should not be treated as a political slogan. It must be pursued as a deliberate strategy for rebuilding unity and restoring confidence.

Betara’s call for reconciliation is especially important in a political environment where divisions can easily weaken a party. Political disagreements are normal, but they become dangerous when they are ignored. When party members feel excluded or abandoned, they may withdraw their support or work against the party’s interests. A responsible leadership must recognise these concerns and respond with humility. By urging the campaign council to reconcile with those who are hurting, Betara reminded the party that leadership requires patience, empathy, and the willingness to correct mistakes.

His advice also carried a broader message about collective responsibility. The 2027 election will not be won by one individual or one group alone. It will require the cooperation of party leaders, elected representatives, campaign officials, traditional institutions, youth groups, women’s organisations, community leaders, and ordinary party members. Every stakeholder has a role to play in building a strong and united campaign structure.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

Betara specifically emphasised the need to bring back the numbers—not only for President Bola Ahmed Tinubu and Vice President Kashim Shettima, but also for the governorship aspiration of Engr. Mustapha Gubio and other candidates contesting elective offices. This perspective demonstrates a clear understanding of the importance of coordinated political support. A successful presidential campaign depends on strong local structures, just as the success of governorship and legislative candidates depends on the wider popularity of the party.

The APC must therefore approach the 2027 election as one united team. Support for the presidential ticket should go hand in hand with support for the governorship candidate and candidates for the National Assembly and State Houses of Assembly. Where party members work at cross-purposes, the party’s overall strength is reduced. But where all candidates and supporters share a common purpose, the party becomes more organised, more persuasive, and more capable of mobilising voters.

Betara’s contribution to the event went beyond words. His donation of fifty million naira each to support the campaign effort of contestants for the House of Representatives was a powerful demonstration of personal commitment to both the party and the people. At a time when political campaigns require substantial resources, such a donation can provide meaningful support for mobilisation, logistics, communication, and engagement with communities. More importantly, the donation conveyed a message: leaders must be prepared to invest in the causes they publicly support.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

His additional donation of twenty million naira each to members seeking reelection to the State House of Assembly was equally significant. Those seeking reelection often face serious financial and organisational challenges. They must defend their records, maintain contact with constituents, and compete in a demanding political environment. By extending support to his colleagues, Betara showed that leadership is not merely about securing one’s own position. It is also about helping others succeed when their success contributes to the strength of the party and the development of the community.

The reaction of the crowd reflected the impact of his gesture. The donation was greeted with a roar, demonstrating that the people appreciated not only the amount involved but also the spirit behind it. In an era when many citizens are increasingly sceptical of political promises, concrete assistance can make a powerful impression. Betara’s donation was viewed as an example of practical leadership—one that transforms public declarations into measurable action.

However, the significance of Betara’s gesture should not be reduced to its monetary value. The deeper importance lies in the principle it represents. Political leadership should be about service, solidarity, and responsibility. A leader who supports colleagues, encourages unity, and responds to the needs of the people creates confidence within the political family. Such leadership inspires loyalty not through coercion, but through trust and goodwill.

Betara’s calm resolve also distinguished him. He did not present himself as a man seeking personal praise. Instead, he focused on the broader task of strengthening the party and supporting his colleagues. His approach was measured, respectful, and purposeful. In a political culture often characterised by confrontation and self-promotion, this calm disposition sends an important message. Effective leadership does not always require loud declarations. Sometimes, it is expressed through thoughtful advice, generosity, and consistent action.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

This explains why his intervention has continued to attract attention across Borno State and on social media platforms. Many people have described him as a pride and hero of the people because they see in him a combination of representation, compassion, and political maturity. His popularity is connected not only to the office he occupies but also to the manner in which he uses his influence. A representative becomes truly respected when constituents and colleagues perceive that he is accessible, dependable, and willing to share both opportunities and responsibilities.

The enthusiasm surrounding Betara should also encourage other political leaders to reflect on the standards expected of public officeholders. Citizens want leaders who understand their struggles and are willing to act. They want representatives who can provide direction during difficult moments and build bridges when disagreements emerge. They expect leaders to defend the interests of their communities while contributing to the development of the wider political system.

At the same time, the campaign council must ensure that Betara’s message is translated into a clear and sustained programme of action. Returning to the grassroots should involve regular consultations with communities, transparent engagement with party members, and deliberate efforts to include groups that may feel marginalised. Reconciliation should be supported by genuine dialogue, not merely temporary political arrangements. The people must see evidence that their concerns are being taken seriously.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

The council should also develop a communication strategy that explains the party’s achievements, acknowledges areas where improvement is needed, and presents a credible vision for the future. Voters are more likely to support a political organisation that speaks honestly and offers practical solutions. Campaign messages should address issues such as security, education, healthcare, employment, agriculture, infrastructure, and economic opportunity. Mobilisation without substance may generate temporary excitement, but sustainable support requires trust in the party’s plans and leadership.

In addition, party leaders must recognise the importance of young people and women in the 2027 election. These groups represent a substantial part of the electorate and should not be treated merely as instruments of campaign mobilisation. They should be involved in decision-making, given meaningful responsibilities, and supported in their political ambitions. A campaign council that is inclusive, organised, and responsive will be better positioned to connect with the electorate.

Betara’s donation to candidates seeking reelection also highlights the importance of continuity in representation. Legislators who have served their constituents effectively deserve the opportunity to present their records and seek renewed mandates. Their experience can contribute to stability and stronger legislative performance. Nevertheless, reelection should always be accompanied by accountability. Candidates must return to the people, explain what they have achieved, acknowledge shortcomings, and present realistic plans for the future.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

Ultimately, the standing ovation Betara received was a response to more than a speech or a financial contribution. It was an expression of public appreciation for leadership that combines words with action. His counsel addressed the political needs of the moment, while his donations demonstrated personal commitment to the success of the party and its candidates. Together, these actions created a powerful impression among the people of Borno.

The 2027 election will require unity, discipline, organisation, and a sincere connection with the electorate. The APC cannot depend solely on incumbency, past victories, or political structures. It must earn the confidence of the people again and again. Betara’s message provides a useful roadmap: return to the grassroots, reconcile with the dissatisfied, support one another, and mobilise collectively for all candidates.

If the campaign council follows this direction, the party will be better prepared to secure support for President Tinubu and Vice President Shettima, advance the governorship ambition of Engr. Mustapha Gubio, and promote its candidates for the National Assembly and State Houses of Assembly. More importantly, it will demonstrate that political leadership can be guided by responsibility, compassion, and service.

READ ALSO: https://newsng.ng/borno-apc-fires-up-2027-campaign-the-mandate-is-clear-deliver-the-numbers/

Betara’s conduct at the inauguration has therefore set an important example. His words challenged the party to reconnect with the people, while his generosity challenged leaders to support one another.

* James Bwala, PhD, writes from Maiduguri.

Borno APC 2027: Betara’s Wisdom and Generosity Take Centre Stage at Campaign Council Inauguration

Borno APC Fires Up 2027 Campaign: The Mandate Is Clear—Deliver the Numbers!

By: Dr James Bwala

The 2027 election presents Borno State with an important responsibility and a historic opportunity. It is a moment for the people, leaders, and supporters of the governing political movement to return to the grassroots, rebuild trust, strengthen unity, and deliver decisive electoral support for all the party’s candidates. From President Bola Ahmed Tinubu to Vice President Kashim Shettima, Engineer Mustapha Gubio, and candidates contesting the least office, Borno must once again demonstrate that its political strength is rooted in the people.

This responsibility was clearly expressed at the launch of the Borno State Campaign Council. Speakers, including former governor of Borno State Senator Maaji Lawan, Governor Professor Babagana Umara Zulum, Senator Monguno, Honourable Betsra Aliyu, Ali Bukar Dalori, Senator Monguno, Deputy governor, Kadafur and other party leaders, spoke with one voice to more than 300 members of the council. Their message was clear and persuasive: the campaign must reconnect with the grassroots, repair relationships, address existing wounds, and educate the public on the significance of the 2027 elections.

The formation of the campaign council is therefore more than a ceremonial political event. It serves as a call to action for service. It is an organized effort to reconnect the party with communities, families, traditional institutions, religious leaders, women, young people, professionals, farmers, traders, and all other groups that make up Borno State. The council has been established to deliver on a mandate, and that mandate can only be achieved through sincerity, discipline, consultation, and hard work.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Borno’s political importance cannot be separated from its history. For years, the state has faced severe challenges, including insecurity, displacement, economic hardship, and the disruption of public services. Yet the people of Borno have shown remarkable courage and resilience. They have continued to work, rebuild their communities, and participate in democratic processes despite difficult circumstances. Their endurance deserves leadership that listens to them, respects their sacrifices, and communicates with them honestly.

That is why the 2027 campaign must not be built solely around rallies, posters, and public declarations. Those activities have their place, but they cannot replace genuine engagement. The campaign must be taken to every ward, polling unit, village, settlement, and community. It must be driven by conversations, visits, meetings, and practical explanations of what is at stake. The people should not merely be asked to vote; they should be informed about the candidates, the programs of government, and the reasons their participation matters.

The call to return to the grassroots is particularly important because political success is ultimately determined by voters at the grassroots. The people who queue at polling units are not abstract numbers. They are citizens with real concerns, expectations, and experiences. They want security, roads, schools, healthcare, jobs, agricultural support, water, electricity, and opportunities for their children. They want representatives who will speak for them and leaders who will remain accessible after elections. A successful campaign must therefore be built on respect for the people and an understanding of their daily realities.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Mending fences is another essential part of the task before the campaign council. No political organization can achieve its full potential when disagreements, grievances, and misunderstandings are allowed to grow. Politics naturally produces differences of opinion, but disagreements should not become permanent divisions. Leaders and supporters must be willing to forgive, reconcile, and work together in the larger interest of Borno State.

The council should create opportunities for consultation among party leaders, elected officials, former officeholders, aspirants, youth organizations, women’s groups, and community representatives. Those who feel ignored should be heard. Those who have concerns should be engaged respectfully. Those who have withdrawn should be invited back. Unity does not mean that every individual will agree on every issue. It means that members are prepared to place the collective interest above personal disappointment.

The responsibility for reconciliation belongs to everyone, but it is especially important for political leaders. Senior leaders must demonstrate maturity, restraint, and fairness. They must avoid statements that deepen divisions or create unnecessary suspicion. They must encourage supporters to disagree without insult and to compete without destroying relationships. The people are watching, and they will respond positively to a campaign that reflects unity, dignity, and confidence.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Healing wounds is closely connected to mending fences. In every political organization, there may be people who feel disappointed, marginalized, or hurt by past events. Some may believe that their efforts were not recognized. Others may have lost confidence because of broken promises or internal conflicts. These concerns cannot simply be dismissed. They must be acknowledged and addressed through engagement.

Healing does not mean pretending that problems never existed. It means confronting them honestly and choosing the path of reconciliation. It means making room for people who may have stood on different sides of past disagreements. It means understanding that political movements become stronger when they welcome contributions from different perspectives. A campaign that wants to win broad support must first demonstrate that it is capable of treating its own members with fairness and respect.

The campaign council also has an important duty to explain the significance of the 2027 election. Voters must understand that the election will determine the direction of government at the federal, state, and local levels. It will influence the continuation of programs, the implementation of development plans, and the representation of Borno’s interests. It is therefore necessary to present a clear and convincing message about the record, priorities, and future plans of the candidates.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Support for President Bola Ahmed Tinubu and Vice President Kashim Shettima must be communicated through a message that connects with the people. The campaign should explain the administration’s policies, acknowledge the difficulties citizens face, and present a realistic account of the reforms being implemented. Political communication must not rely only on slogans. It should be based on facts, clarity, and empathy. Where challenges remain, the campaign should not deny them. Instead, it should explain how the administration intends to address them and why continuity and stability are important.

The same approach should apply to Engineer Gubio and all other candidates seeking elective office. Every candidate must be presented as a representative who understands the needs of the people and is prepared to serve with integrity. The campaign should not focus exclusively on personalities. It should also communicate the vision, competence, and responsibilities attached to each office. Voters deserve to know what candidates stand for and what they intend to accomplish.

The campaign council must also pay special attention to young people. Borno’s youth are energetic, intelligent, and politically influential. They are active on social media, in community organizations, and in local mobilization efforts. However, they also face serious challenges, including unemployment, limited access to education and skills, economic uncertainty, and the consequences of insecurity. A serious campaign must listen to their concerns and include them not merely as crowd organizers but as partners in political leadership.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Women must likewise be central to the campaign strategy. Women play a major role in families, communities, markets, education, and social development. Their networks and influence reach deeply into the grassroots. Campaign activities should provide women with opportunities to participate meaningfully in decision-making, mobilization, and communication. Their concerns should be reflected in the party’s programs, particularly in areas such as healthcare, education, economic empowerment, and protection for vulnerable families.

Traditional and religious leaders also have a valuable role to play. Their influence can help promote peaceful participation, responsible communication, and social cohesion. The campaign council should engage them respectfully and avoid turning political competition into conflict within communities. Elections should be conducted as democratic contests, not as reasons for division or violence. Every leader and supporter has a duty to promote peace before, during, and after the election.

Effective grassroots mobilization will require organization. The 300-plus members of the Borno State Campaign Council must understand their assignments and work according to a coordinated plan. Each local government area, ward, and polling unit should have clear structures, responsible officers, and measurable objectives. The council should maintain accurate records, monitor engagement, and identify areas where additional attention is required.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Communication must be consistent. Mixed messages can create confusion and weaken public confidence. Campaign officials should receive accurate information and communicate in language that people understand. In many communities, this will require the use of local languages and culturally appropriate forms of engagement. The campaign should also take advantage of modern communication platforms while remembering that personal contact remains extremely important.

Above all, the council must conduct its work with humility. Electoral victory should never be treated as an entitlement. It must be earned through service, persuasion, and trust. The people of Borno have the right to ask questions and demand accountability. They should not be insulted or taken for granted because of their previous support. Their votes are an expression of confidence, and that confidence must be respected.

The words spoken at the launch of the campaign council have therefore established a clear direction. Go back to the grassroots. Mend fences. Heal wounds. Explain the issues. Unite the people. Mobilize peacefully. Deliver the numbers. These are not empty political phrases. They are practical instructions for winning an election and strengthening the relationship between leaders and citizens.

READ ALSO: https://newsng.ng/2027-should-atiku-withdraw-from-the-race-and-find-peace-or-continue-and-live-with-regrets/

Borno has the capacity to deliver a strong mandate for President Tinubu, Vice President Shettima, Engineer Gubio, and all candidates of the party. But that outcome will depend on the seriousness with which the campaign council performs its responsibility. Victory will not come from expectation alone. It will come from the combined efforts of leaders, organizers, volunteers, and supporters who are prepared to work patiently in every community.

The 2027 Borno Campaign Council has been created to deliver on this mandate. Its success will be measured not only by the size of rallies or the number of public endorsements but also by the strength of its grassroots network, the quality of its engagement, and the confidence it inspires among voters. If the council remains united, disciplined, and focused, it can transform political support into actual votes.

Borno must once again speak with one voice—not a voice imposed. The state is strategic, and the 2027 election is important because we have our son as the vice president.

• James Bwala, PhD, writes from Maiduguri.

Borno APC Fires Up 2027 Campaign: The Mandate Is Clear—Deliver the Numbers!