Africana First Publishers: Poor Reading Culture and the Challenges of Book Publishing in Nigeria

Africana First Publishers: Poor Reading Culture and the Challenges of Book Publishing in Nigeria

By: Balami Lazarus

I was going through my bookshelf looking for a particular bestselling novel when I saw a file that has some records of my work with Africana First Publishers Limited, Onitsha. Going through them was a nostalgia and flashback of traversing around the north to the south of the Niger.

Interestingly, I recalled my colleagues when we used to converge collectively and corporately twice a year for the ‘Epiphany Sales Conference’ in Onitsha at the Book House, the company head office, to assess and evaluate each territory and strategize. It was a period and time for booing and jesting at those lacking behind in discharging their duties in sales and marketing as area managers and educational sales representatives, who are considered the minting arm of the company. I was indeed having fun.

With the resumption of yet another school year, the 2025/2026 academic sessions. And looking back at the book publishing companies in Nigeria, the likes of Africana First Publishers Limited Onitsha, one of the big names in the industry in Nigeria, before the economy started frowning and when the reading culture was above average, and a time when schools and parents were buying books for their libraries and for their children at all levels.

My years of teaching literature in English, where reading is paramount, have given me a continuous tense in the three literary genres: prose, drama, and poetry, and it is a must for students to have all the

texts. This experience has made me see practically that the reading culture is in its coffin, waiting to be nailed finally for burial. I now agreed with one of my friends who recently met me engrossed in a novel and said, ‘Do Nigerians still read books?’Well, for me, you cannot take away books from my life because I love reading, and it is one of my hobbies.

The book publishing business was not of interest to Nigerians until a few decades ago, when some businessmen began to get involved by taking over the control and management of some foreign book publishing companies. Far East Publishers is now Africana First Publishers. Longman is now Learn Africa Publishers. Oxford University Press is today University Press Ibadan. And Macmillan London is addressed as Macmillan (Nigeria) Publishers, among a few others. This tells you that nearly all books used before the emergence of indigenous participation are published by foreign firms and authors.

I came to understand that the book publishing business is capital intensive for what it takes to establish a book publishing company, and being a player in this industry with the current economic difficulties and the very poor reading culture is not encouraging.

Are you aware that there are great differences between publishers and printers? But most people wrongly put them in the same basket, while they are not. Publishers are more of an element in the nature of knowledge contributing to the economy. While printers do the finishing work by printing and binding them into books.

It is a pity today that most book publishing companies are winding up as a result of poor reading culture, economic challenges, and the internet that has sent some packing.

Balami, a publisher/columnist. 08036779290

Africana First Publishers: Poor Reading Culture and the Challenges of Book Publishing in Nigeria